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This work is supported by a Google Africa PhD fellowship. The views and conclusions contained in this document are those of the authors and should not be interpreted as representing the official policies, either expressed or implied of Google.

Purpose This paper aims to propose a model for measuring the performance of knowledge management (KM) projects in enterprises. No such model has been proposed in the literature thus far. The activities, factors and outcomes of KM are the main constructs of the model. Their operationalization and interactions are investigated. Design/methodology/approach A survey was conducted of 120 respondents from SME firms in Morocco. A structural equation modeling (SEM) technique called partial least squares (PLS) was used to assess the validity of the constructs and verify the hypotheses. A performance index for KM projects was derived from the model constructs. Findings The results support the model designed for KM activities and related interactions. The effects of KM activities on its outcomes are significant as well. The results also confirm that KM factors are predictors of KM activities and that the effects of these are significant. Furthermore, a performance importance analysis (importance performance map analysis [IPMA]) was performed on the data to expand the results of the PLS-SEM by identifying under-performing KM drivers that require managerial action. Originality/value This paper is one of the first to propose a generic performance measurement model for KM projects. Additionally, it is a pioneering study in the use of IPMA for KM performance measurement.

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