The current state of the international transport market is considered in the article. It has been established that the transport industry has been significantly affected by quarantine restrictions through Covid-19. At present, in a harsh crisis environment caused by quarantine restrictions through Covid-19, all sectors of the world economy have been affected. As expected, passenger turnover decreased in January and May to half of last year and will resume in direct dependence on quarantine measures. The most serious losses are in the railways and aviation, while road transport and public transport in the cities feel somewhat better. Significant reductions are expected in terms of traffic. Thus, international transportation will be reduced by 30–40% due to quarantine restrictions and falling industrial production. Currently, the international transportation market is in crisis. The use of the main strategies of modern transport enterprises operating in the market of international transport was studied. Such strategies are: offensive strategy; adaptation strategy; defense strategy; survival strategy. It is established that these strategies do not fully satisfy the activity of transport enterprises in modern conditions. Analysis of the economic aspect of the external environment allows us to understand how economic resources are formed and distributed at the state level. For most companies, this is the most important condition for their business activity. The main problems of the modern transport industry in the current crisis are identified. It was also determined that the strategies that are popular in the activities of international transport companies, after quarantine restrictions do not perform their function and require careful rethinking. This makes it necessary to use the strategy of “Innovative development of the transport industry and global investment design”. It is proposed to use the strategy of innovative development of the transport industry and global investment design in post-flood conditions, which will create a favorable investment climate in the international transport market.

The article revealed the essence of the company's strategies for entering the foreign market and strategic management. At present, the company has spent much more time in such areas as sales and marketing, increasing revenues than inherent in the management of production to reduce costs. As consumer needs and demands spread rapidly around the world, they become extremely individualized and markets are very diverse in structure; the management of the enterprise, if it seeks to succeed in the market, must strictly adhere to the rule: to focus primarily on increasing revenue, rather than reducing costs. The result of the study is the classification of the strategy according to the following criteria: - market control (proximity to the consumer, the ability to respond quickly to changing needs, control trends in supply and demand); - flexibility (the ability to quickly and adequately adapt activities to changing elements of the business environment); - resource requirements (the need to have a certain amount of financial, material and labor resources for the organization and development of activities); - risk (threat of unforeseen loss of expected profit, income or property, funds in connection with accidental changes in the conditions of economic activity or other circumstances). According to the results of the analysis of theoretical principles, it was found that it is important when developing a strategy to take into account the specifics of the industry in which the company operates. To enter the company it is necessary to analyze the world market of similar products, to conduct a competitive analysis of the industry, to analyze the internal state of the company, as well as the development strategy in the Ukrainian market, to identify mission, goals and objectives. The article identifies the main problems that an enterprise may face when entering the foreign market, formulate and evaluate strategic alternatives to the company's development and analyze the results obtained during the study, and then suggest ways to develop the company in the foreign market. Thus, at this time it is necessary for management to correctly choose the necessary strategy for companies to enter the foreign market, which will allow them to generate income.

Лаврик І. Ф. кандидат технічних наук, доцент, професор кафедри менеджменту Національного транспортного університету Сніжко Л. Л. кандидат економічних наук, доцент, доцент кафедри менеджменту Національного транспортного університету Омельянович О. Р. кандидат економічних наук, доцент, доцент кафедри менеджменту Національного транспортного університету