The relationship between place attachments and agricultural land conversion for developing countries had not been studied in many studies. This study aimed to provide empirical evidence of the psychological relationship between place attachment and agricultural land conversion, in contributing to sustainable agriculture in rural areas. The method used was the calculation of the place attachment index, while examining the relationship between latent and dependent variables implemented in Structural Equation Model (SEM), applied in AMOS Software. The result of the Structural Equation Modeling (SEM) calculation demonstrated the relationship between place attachment and agricultural land conversion. The attitude towards land development also had a weight of 0.657, which is substantially optimistic. Also, the weight value indicated that the place attachment relationship positively impacted the desire to maintain land, as maintenance decision was higher when the place attachment was high. That was accompanied by a 31.6% value of R2, meaning that the place attachment influenced 31.6% of the variance in the decision to preserve land.

The influence of incentives on landowner’s decision-making regarding land-use change is an intriguing consideration when developing sustainable agricultural land policies. Owners of agricultural land in rural areas with varying characteristics and varying agricultural yields each year have varying views on changing or maintaining their land. The purpose of this study was to determine the effect of incentives on people’s attitudes toward maintaining or selling land (land-use change from agricultural land to non-agricultural land). This study employed a descriptive analysis to calculate the impact of incentives from the government on the decision to change or keep the land. The responses of 500 respondents were categorized as follows: 20-46.67 in favor of land change, 46.67-73.33 neutral, and 73.4-100 in favor of maintaining land. The analysis revealed that additional factors influence the decision to sell or maintain the land. However, some villages seek to preserve land through government incentives.