This study aims to describe the role of the Waste Bank in disseminating messages about environmental care, especially regarding waste. to society. Supporting theories are environmental communication, innovation communication, and information communication. The research is descriptive with a qualitative approach, carried out with data collection techniques through in-depth interviews, observations, and participants in face-to-face and online meetings. The informants consisted of the head of the waste bank, the coordinator of the waste bank, and the management of the South Tangerang Perbas (Association of Waste Banks), which were taken purposively. The validity of the data by triangulation of sources, namely environmental communication researchers, Perbas management, and customers. The results showed that the main communicator is the South Tangerang Environmental Service. Other communicators are the Waste Bank, 3R TPS, Minim Waste Mosque and Pelapak. The message that is most widely disseminated is to sort waste from home, Reuse, Reduce, Recycle (3R), and turn waste into a blessing. Social media WhatsApp, Facebook and Instagram, are widely used in addition to webinars, community gatherings, social gatherings, and recitations. The target community is the community around the waste bank. The effects of the dissemination of environmental care messages to behavioral effects, although on a small scale. Many people only know about waste banks, but are not interested in participating, let alone changing their behavior from not caring to caring for the environment, sorting waste from home, and processing household organic waste into fertilizer using a composter.
This article will describe the stages of campaign strategic management in handling the Covid 19 vaccine polemic in Mungka District. The approach used in this article is a qualitative descriptive method. The primary data source used comes from in-depth interviews with three informants and secondary data sources are obtained from documentation and also from various journals from relevant books. The analysis technique in this article is to collect data, examine the collected data, categorize, then test the data, and finally combine all the data by placing the information in chronological order or other order and drawing conclusions. The findings showed that in carrying out the campaign, Mungka District had carried out all the processes of strategic management starting from awareness, formulation, implementation and finally monitoring and evaluating the campaigns that had been carried out. The results of the campaign were stated to be quite effective because they were able to significantly increase the number of people receiving the vaccine.
Companies must have innovative ways of communicating messages to compete with other companies because of the many new companies that have sprung up. One of them is by using television media. However, with the increasing number of companies placing advertisements, the number of TV stations in Indonesia is now around 1027 television stations. The public's tendency to switch channels has made advertising conditions worse so that creative advertising is needed. Using a qualitative descriptive method focuses on describing, analyzing, and interpreting Tokopedia advertisements from television media. The data collection techniques used were observation, literature study, and documentation. The results showed that the Tokopedia WIB "Waktu Indonesia Belanja" advertisement was always on television. The advert is inspiring and easy to remember. This advertising has creativity as seen from the indicators of connectedness, suitability, and novelty.
In the middle of the covid pandemic people are required to stay at home and also sosial distancing, according to government policy about transportation control made gojek provide a new service namely J3K. The purpose of this research to analyze the creativity of gojek advertisement both in terms of appearance and content. To make customer feeling more safe and comfortable, in creative way to promote their service they use an animation for advertisements. In this case researcher uses a case study approach with qualitative and descriptive for describe, analyze, and interpret the J3K Gojek advertisement. The result of this search based on observation, literature study (books, journals, and websites), and documentation, Gojek succeeded get the attention of the public from their creativity advertisement can gather the trust of their users especially the Indonesia citizen
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