This paper aims to determine the effects of using social networks on work-related outcomes. Observed work-related outcomes are job satisfaction, organizational commitment, and work performance. The moderating effects of gender and age of respondents on the given relations were also observed. In addition, this paper aims to consider the theoretical and practical implications of such research. The research was conducted in West Balkan countries: Bosnia and Herzegovina, Croatia, Montenegro, North Macedonia, and Serbia. Respondents were employed in organizations in these countries and 313 complete questionnaires were collected. The number of social media networks and somewhat frequency of social media networks usage and the number of photos has a positive effect on individual outcomes of employed persons. Daily time usage, frequency of posting photos, number of groups, and number of groups (active participant) have negative effects on individual outcomes of employed persons. Prolonged use of social media networks (during the day) can especially reduce job satisfaction while joining a large number of groups severely jeopardizes organizational commitment. Active participation in a number of groups significantly reduces salary satisfaction and organizational loyalty among male employees. Excessive use of social media network sites and frequent posting of images can reduce satisfaction with the nature of work and work performance among older employees. The discovered connections and influences have scientific and practical significance, which is explained in the paper.

This paper presents an analysis of the case of multicriteria choice of promotion form for a product group, in one large retail chain. The following forms of promotion were available: commercial propaganda, personal selling, sales promotion, publicity, public relations and direct marketing. The selection was made on the basis of five criteria: the effects of a given form of promotion, the costs of a given form of promotion, the compliance of a given form of promotion with consumer preferences, the appropriateness of a given form of promotion in relation to the promotion of competition and the engagement of human resources for a given form of promotion. The problem of multicriteria analysis was solved with the VIKOR method. The initial decision table and criteria weights were determined using the expert method, in which the opinions of ten experts from the observed company were taken. In this way, subjectivity in these initial procedures is reduced. The final conclusion is that in the promotion of the analyzed product group, publicity should be used to the fullest extent possible, economic propaganda should be applied in accordance with financial possibilities, and most attention and energy should be directed towards sales promotion activities.

The paper tackles the comparison of entrepreneurial intentions among students and employees in Serbia. A t-test was applied to compare individual entrepreneurial orientation dimensions, achievement dimension, and theory of planned behaviour dimensions (including entrepreneurship intention dimension). The analysis also encompassed gender as the subject's control variable. The main conclusions are 1. Risk-taking dimension, Proactiveness, and Achievement have statistically significantly higher average values for employees than for students. Students have statistically significantly higher average values of the following dimensions: Personal attitude, Subjective norm, and Entrepreneurial intention. Dimensions Innovativeness and Perceived behavioural control are equally present in both students and employees. 2. Results for female students and female employees show identical results as for the total sample. Results for male students and male employees differentiate in that the male employees' attitudes toward entrepreneurship remain high even though they have a job. 3. The highest values for Personal attitude and Entrepreneurial intention dimensions are achieved by male students, and thereafter by female students, male employees, and the lowest by female employees. 4. The minimum difference between entrepreneurial attitudes and intentions is among male students, whereas the maximum difference between entrepreneurial attitudes and intentions emerge with male employees.

In this paper are given the findings of the research of the effects of five variables on the dimensions of the enterprise potential, individual entrepreneurial orientation, the Theory of Planned Behaviour (TPB) and dimension entrepreneurial intention, by students. The effects of the following variables are observed: Gender, One of my parents has a private business, The year in which the student is studying, Student success in learning and studying and The financial opportunities to start a new business. The respondents are studying at seven faculties in Serbia. The sample included 488 respondents. The most influential variable on the dimension entrepreneurial intentions is the financial opportunities to start a new business. Also, men have more pronounced entrepreneurial intentions. Success in studies positively influences entrepreneurial potentials and proactivity, while the possession of finance positively influences entrepreneurial intentions and risk readiness. In cases of successful studies and the possession of finance, women are more motivated, more determined, and have more pronounced entrepreneurial intentions (especially in the case of having financial resources). Although men may show a more preference to become entrepreneurs, women approach entrepreneurship more realistically and decisively.

Posmatranje poslovnog modela kao alata u savremenom poslovanju pomaže pri razumevanju i komunikaciji poslovanja. Kao takav poslovni model predstavlja izuzetno koristan koncept jer menadžeri nisu u mogućnosti da objasne kompleksnost poslovnih odrednica. Svrha ovog rada je da približi pregled najzastupljenijeg poslovnog modela Canvas sa teoretskim odrednicama. Rad je fokusiran na pregledu literature uz detaljniji pregled komparacije dveju kompanija. U radu je obrađena i anketa u vidu upitnika, kao takva je imala svrhu da detaljnije približi informaciju koji brend je zastupljeniji na našem tržištu.