No abstract

This paper presents an analysis of the case of multicriteria choice of promotion form for a product group, in one large retail chain. The following forms of promotion were available: commercial propaganda, personal selling, sales promotion, publicity, public relations and direct marketing. The selection was made on the basis of five criteria: the effects of a given form of promotion, the costs of a given form of promotion, the compliance of a given form of promotion with consumer preferences, the appropriateness of a given form of promotion in relation to the promotion of competition and the engagement of human resources for a given form of promotion. The problem of multicriteria analysis was solved with the VIKOR method. The initial decision table and criteria weights were determined using the expert method, in which the opinions of ten experts from the observed company were taken. In this way, subjectivity in these initial procedures is reduced. The final conclusion is that in the promotion of the analyzed product group, publicity should be used to the fullest extent possible, economic propaganda should be applied in accordance with financial possibilities, and most attention and energy should be directed towards sales promotion activities.

This paper examines and analyses the differences in job satisfaction among the conventionally employed and teleworkers. Differences were examined for three control variables: gender, age and education of the respondents. The research was conducted in West Balkan countries (Bosnia and Herzegovina, Croatia, Montenegro, North Macedonia and Serbia), and included 313 respondents (conventionally employed and teleworkers). Teleworkers are more satisfied than conventionally employed. This is most evident through satisfaction with all forms of compensation, procedures and associates. Job satisfaction is higher in men, both those who work conventionally and who telework. Men are significantly more appreciative of opportunities for advancement, as well as achieving additional benefits and rewards. Younger respondents have greater job satisfaction than older respondents, but this only applies to the conventionally employed. There are no differences in job satisfaction among teleworkers in terms of dependence on age. Job satisfaction does not depend on the respondents' level of education of, and this applies to both conventionally employed and teleworkers. Companies that apply telework evaluate the results of their employees' work and the contribution they provide to the company more objectively, and accordingly, they reward and promote employees adequately. Thus, all age groups and educational categories of employees see their chance in teleworking conditions.

In this paper are given the findings of the research of the effects of five variables on the dimensions of the enterprise potential, individual entrepreneurial orientation, the Theory of Planned Behaviour (TPB) and dimension entrepreneurial intention, by students. The effects of the following variables are observed: Gender, One of my parents has a private business, The year in which the student is studying, Student success in learning and studying and The financial opportunities to start a new business. The respondents are studying at seven faculties in Serbia. The sample included 488 respondents. The most influential variable on the dimension entrepreneurial intentions is the financial opportunities to start a new business. Also, men have more pronounced entrepreneurial intentions. Success in studies positively influences entrepreneurial potentials and proactivity, while the possession of finance positively influences entrepreneurial intentions and risk readiness. In cases of successful studies and the possession of finance, women are more motivated, more determined, and have more pronounced entrepreneurial intentions (especially in the case of having financial resources). Although men may show a more preference to become entrepreneurs, women approach entrepreneurship more realistically and decisively.

The paper presents the results of the research of the impact that Facebook and smartphone use have on the enterprise potential, individual entrepreneurial orientation and entrepreneurial intentions of students in Serbia. The moderating effects of gender and the year of study were also examined. The sample included 488 valid questionnaires. From the Facebook use items, the most powerful and positive correlations were achieved by number of groups, number of friends and number of photos (items which involve active participation in Facebook activities, while a passive and random long stay on Facebook can negatively affect the entrepreneurship dimensions). More time spent on a mobile phone may produce a higher degree of passive behaviour in students, thus reducing their need for success. Creativity, subjective norm, achievement, innovativeness and leadership are under the greatest influence of Facebook and smartphone use items. The impact on entrepreneurial intentions is indirect. The recommendation for parents and teachers is to encourage young people to limit passive participation on Facebook and other social networks. There are no previous studies which link Facebook and smartphones with students’ entrepreneurial intentions. Understanding and improving knowledge of the entrepreneurial intention of individuals has a positive effect on the development of society.