This study explored tourists' attitude towards the environmental practices of hotels and tourist organizations in South Korea. Specifically this study investigated their knowledge of green hotels' environmental programs and how this knowledge influences their decision to purchase green accommodations. This study also investigated the impact of nationality on the attitude of international tourists towards environmentally friendly practices of the hotel and tourism industry in South Korea. In order to capture public perceptions, this study used focus group interviews that can provide deeper meaning in an interactive manner. The interview session for this study included six interviews of small groups of five people in each. Three major groups of international visitors to Korea from CIS countries (such as Russia, Kazakhstan, Uzbekistan and Azerbaijan), the United States of America and China were included in this study. Results show that environmental awareness of the tourists is a predictor for changing their attitude and consequently their purchasing behavior. Respondents who showed a high level of awareness expressed their willingness and readiness to participate in the green practices of the hotel and tourism industries. With regard to the impact of nationality on tourists' attitude, the results from this study do not support the findings from earlier studies. No differences were discovered in the environmental attitude of international tourists to South Korea. These findings say that it is important for hotels and tourism organizations to provide information about their environmental policies and practices in order to raise tourists' awareness of environmental issues.

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A B S T R A C TThis study presents the empirical findings of exploratory qualitative study which was undertaken to investigate the perceived holiday experiences international residents in Korea. Data were collected by conducting in-depth interviews with international residents who live in Korea for a long time and analyzed using CAQDAS NVivo 2. This study revealed that the people and places play an important part in shaping the travel experiences. In other words, the complex nature of travel experiences can be explained by their proximity to people: the human interactive dimension (festival & event and social experiences) and places: the spatial dimension (environment, adventure, heritage, and romantic experiences). Also there are some kinds of experiences that are more or less equally inclined to people and places-the cultural experience (urban, religious, knowledge experiences). This article, therefore, contributes to tourism market in Korea for international residents by classifying the travel experience typologies. It could extend in developing marketing strategies of creating and promoting Korean travel products not only for international residents, but also for tourists in general who visit Korea in details.

Self-service technologies (SSTs) are a technological interface that enables customers to use services without direct intervention of service staff (Liu, 2020;

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