No abstract

Abstract:This article has the main goal of analyzing the potential of mobility management strategies as a solution to reducing environmental, economic and social impacts, resulting from the increasing motorization rates, particularly the academic community. At the same time, it aims to alert to the necessary changes in the mobility patterns supported by sustainable mobility systems. The results of this investigation are based on the activities developed within the European project TAT (Students Today, Citizens Tomorrow) in Campus 2 of the Polytechnic Institute of Leiria. That project resulted in the implementation of a set of mobility management measures, in close collaboration with key local stakeholders, which allowed, in particular the promotion of public transport, the use of soft modes and encouraging carpooling practice. To quantify the acceptance and impact of these measures surveys were made to academic population. The data collection occurred in two phases: the first for the characterization of mobility patterns and willingness to change habits of mobility that occurred in the 2007/2008 class period, and the second phase to assess the impact of each measure on the changes in attitude and mobility behavior throughout the years 2009/2010.

This introductory chapter provides a synopsis of the underlying factors that enable the existence of the mobility as a service (MaaS) concept and its role regarding the improvement of the performance of transportation systems. Therefore, several considerations are made to contextualize MaaS in modern societies explaining not only its main functions and advantages but also the challenges facing its widespread implementation.

The environmental concerns together with social inclusion issues and the need to promote economic equity in the society have profound implications regarding the sustainable mobility concept. This allied to a technological (r)evolution leads to the path of the internet of mobility (IoM). On the other hand, we are witnessing the prosperity of mobility associated with services, mobility as a service (MaaS), which also aims at the integration of different transport modes. Linking together IoM and MaaS, the internet of mobility as a service (IoMaaS) concept is introduced, which can learn from the end user experiences and behaviors, enabling the reduction of ease of use and sustainable mobility, while supporting a much-needed cultural shift regarding mobility habits.