This paper introduces a big data analytics solution for destination management organization's decision support •The design artifact is specified as a 'method' to analyse the social media data to support strategic decision-making in tourism• Proposed solution method has the capability to provide insight of tourist's behavioural patterns at destinations.

Purpose -This study sets out to explore the impact of organisational culture innovation on the adoption of information systems (IS) in Libya's oil and banking sectors. Design/methodology/approach -Using a structured survey questionnaire based on Cameron and Quinn's Organisational Culture Assessments Instrument (OCAI), 400 questionnaires were administered to middle and top management employees in more than 15 government and public organisations in Libya's oil and banking sectors. Findings -The findings showed that there is a relationship between organisational culture innovations and the adoption of IS. The findings also showed that there are no differences in the organisational culture type between the two sectors covered in this study. Originality/value -The findings imply that organisational culture innovations are influenced by other factors, which are worthy of investigation. The future implications of this research are also discussed.

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