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Bitter Wine" was the twenty-third episode of the premiere season of the Emmy-nominated western, Have Gun -Will Travel. Gun-for-hire Paladin settles an externality issue between a small-scale vintner and neighboring oilman à la Coase, but two years before Coase's seminal paper. This 1958 episode acutely portrays the Coasian solution often taught in undergraduate courses. Incorporating this episode into the undergraduate curriculum can serve as a stepping stone for discussing the implications of transaction costs and the Coase Theorem.