Edu-webs radiofónicas: experiencias españolas de educación en medios Radio Edu-webs: Spanish Experiences of Media Education RESUMENLas posibilidades que brinda Internet, pero muy especialmente su potencial interactivo, están favoreciendo la emergencia de auténticas plataformas audiovisuales en línea cuyo objetivo fundamental es la educación en medios. Este artículo analiza las edu-webs surgidas en España en el terreno de la comunicación radiofónica y apunta sus beneficios en los distintos niveles de enseñanza. Además, el texto revisa las diferentes modalidades educativas de un medio que, en plena era digital, enriquece su oferta con espacios multimedia complementarios e incorpora herramientas que posibilitan una constante interacción emisor-receptor que neutraliza el carácter secuencial, la fugacidad y la verticalidad propia de la radiodifusión analógica. ABSTRACTThe possibilities offered by Internet, but especially its interactive potential, have helped to the emergence of real on-line audiovisual platforms whose fundamental aim is media education. This article analyzes the edu-webs that have arisen in Spain within the field of radio communication, and points out their benefits at the different levels of education. Furthermore, this text revises the different educational modalities of a medium which, in the digital age, enriches its offer with complementary multimedia spaces and incorporates the necessary tools for a constant sender-receiver interaction that neutralizes the sequential character, the fleetingness and the vertical position of analogue broadcasting.

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This article takes a quantitative approach to Spanish radio advertising and the stereotypes and female roles that it broadcasts in a medium that has traditionally had high female audience rates in our country. From content analysis of 679 radio ads extracted from the 3 main general Spanish radio stations and collected 10 years apart, the study attempts to show the evolution (or regression) of how radio advertising portrays women. The radio in Spain has always been a medium anchored in the real world that has also provided some degree of space to broadcast social movement. #MeToo, as a phenomenon promoting female empowerment, was no exception. Therefore, this longitudinal study aims to demonstrate whether the social movements that led to increased female activism have been reflected in a change of roles and stereotypes projected by radio advertising messages. The work presented here looks at the concept of role from a dual perspective: firstly, it focuses on the role played by female voices in radio advertising items. Secondly, it works on the concept of role by assimilating it into the female image projected in radio advertising items. The results obtained between the two samples are remarkably similar, demonstrating a clear tendency to polarise the female image and confirming that women are still being portrayed in significantly traditional roles.