Software startups need to work in a systematic fashion just like mature organizations. However, existing software engineering methods and practices are not aimed at software startups. They do not account for the business aspect of startups and may not be well-suited for software startups in general. The Lean Startup Methodology on the other hand contains some useful practices for software startups but is nonetheless impractical, offering little in the way of telling you what to do.Software startups are thus required to tailor their own method. Currently, many software startups simply work ad hoc or use various agile methods and practices. In terms of Agile methods and practices, little consensus exists between startups. In this chapter, we discuss methods and method tailoring. We give guidelines on how to create your own way of working and recommend a tangible tool for doing so: the Essence Theory of Software Engineering.

Software Engineering is an engineering discipline but lacks a solid theoretical foundation. One effort in remedying this situation has been the SEMAT Essence specification. Essence consists of a language for modeling Software Engineering (SE) practices and methods and a kernel containing what its authors describe as being elements that are present in every software development project. In practice, it is a method agnostic project management tool for SE Projects. Using the language of the specification, Essence can be used to model any software development method or practice. Thus, the specification can potentially be applied to any software development context, making it a powerful tool. However, due to the manual work and the learning process involved in modeling practices with Essence, its initial adoption can be tasking for development teams. Due to the importance of project management in SE projects, new project management tools such as Essence are valuable, and facilitating their adoption is consequently important. To tackle this issue in the case of Essence, we present a game-based approach to teaching the use Essence. In this paper, we gamify the learning process by means of an innovative board game. The game is empirically validated in a study involving students from the IT faculty of University of Jyväskylä (n=61). Based on the results, we report the effectiveness of the game-based approach to teaching both Essence and SE project work.

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Startups seek to create highly scalable business models. For startups, growth is thus vital. Growth hacking is a marketing strategy advocated by various startup practitioner experts. It focuses on using low cost practices while utilizing existing platforms in creative ways to gain more users for the service. Though topics related to growth hacking such as marketing on a general level have been extensively studied in the past, growth hacking as a practitioner-born topic has not seen much interest among the academia. To both spark interest in growth hacking, and to facilitate teaching growth hacking in the academia, we present two board games intended to serve as an engaging introduction to growth hacking for students.

Software Engineering as an industry is highly diverse in terms of development methods and practices. Practitioners employ a myriad of methods and tend to further tailor them by e.g. omitting some practices or rules. This diversity in development methods poses a challenge for software engineering education, creating a gap between education and industry. General theories such as the Essence Theory of Software Engineering can help bridge this gap by presenting software engineering students with higher-level frameworks upon which to build an understanding of software engineering methods and practical project work. In this paper, we study Essence in an educational setting to evaluate its usefulness for software engineering students while also investigating barriers to its adoption in this context. To this end, we observe 102 student teams utilize Essence in practical software engineering projects during a semester long, project-based course.