Tujuan penelitian ini adalah mengetahui besarnya nilai elastisitas transmisi harga dan efisiensi pemasaran kacang hijau di Kabupaten Indramayu tahun 2013-2017. Penelitian ini dilakukan dengan menggunakan metode deskriptif. Penelitian ini menggunakan model ekonometrika dengan menggunakan data time-series harga bulanan produsen dan harga bulanan konsumen dari bulan Januari 2013 sampai dengan bulan Desember 2017. Berdasarkan hasil penelitian menunjukkan bahwa besarnya nilai elastisitas transmisi harga sebesar 0,934 artinya Et kurang dari 1, perubahan harga sebesar 1% di tingkat konsumen akan mengakibatkan perubahan harga di tingkat produsen sebesar 0,934%. Sehingga dapat disimpulkan bahwa pemasaran kacang hijau di Kabupaten Indramayu tidak efisien.

This research aims to determine the strategy for digital marketing of Indonesian agricultural products. The research method is SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis by using secondary data from the Central Bureau of Statistics (BPS), the ministry reports and various research results to establish the Internal and External Factor Analysis Summary (IFAS) and (EFAS) on aspects of agricultural products, digital infrastructure marketing and human resources. The result shows a) Strengths: product growth, product variety, product exports, product affordable price and agro-industrial raw material; b) Weaknesses: long marketing chain, small number of millennial farmers, baby boomers and veterans as majority farmers, low e-commerce penetration, bulky and perishable products, not yet good of logistics services and low farmers wages; c) Opportunities: ecommerce road map, millennial demography bonus, many cell phone users, sufficient number of internet users, growth income per capita, many culinary business, high e-commerce transaction and the increase in demand for raw materials of agro-industrial; d) Threats: low average development index of information and technology, little agricultural product start-ups, small valuation of agricultural product start-ups, needs of foreign funding for ecommerce and start up development, very little unicorn startups, weak internet infrastructure and increasing report number of e-commerce issues. According to IFAS and EFAS, the strategy is the Weaknesses-Opportunities strategy.

This study aims to identify the development of harvest area, production, and productivity of West Java soybeans during the period 2004-2005, the effect of harvest area on soybean production and grouping districts in West Java based on harvest area and soybean productivity. The analytical tools used are descriptive statistics, regression analysis, and quadrant analysis. The results showed that the harvest area, production and productivity of West Java soybeans during the period 2004-2015 increase with fluctuating growth. Soybean harvest area has a very significant effect on soybean production. The results of quadrant analysis show that only Garut and Indramayu districts are in quadrant II, which have high harvest areas and soybean productivity. Bogor and Bekasi districts are in quadrant IV which have very low harvest area and soybean productivity, while the other 14 districts are in quadrant I with high soybean productivity but low harvest area.

This study aims to analyze the elasticity price transmission of papaya fruit at the farmer level (producer) and at the consumer level (retailer) in Indramayu Regency. Papaya is one of the fruits favored by the public because of its vitamin content, fresh taste, and low price. The price transmission elasticity (Et) analysis uses a simple regression between two prices, namely prices at the farm level and at the retailer level. The research data uses time series data on monthly papaya prices at the farmer level and at the consumer level in Indramayu Regency during the 2014-2020 period. The results of the analysis show that the price elasticity of papaya fruit in Indramayu Regency is inelastic (Et < 1). This shows that price changes at the farmer level are smaller than the price changes at the retail level. This means that farmers have not received good prices from traders.