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The study examines certain aspects of finding effective ways to finding ways to develop domestic enterprises in modern conditions. The development of communication means and the expansion of trade relations with rapidly developing countries is leading to the fact that the domestic market is increasingly experiencing competition from dumped goods. At the same time, with some goods nomenclature, there is a direct expansion, which negatively affects the activities of Ukrainian enterprises and their economic strength. An analysis of scientific researches was held to identify difficulties that arise in solving problems, and possible effective ways to solve them in practice. It is recognized that the problem of competition in the context of the commodity expansion with dumped prices is still being paid insufficient attention by economists. The search and implementation of effective strategies for enterprises production management in such conditions becomes an important and necessary term for successful competition of domestic goods with imported ones. For this purpose there are some possible ways reviewed of product pricing indicators management . The terms are suggested, under which different approaches to ensuring the products competitiveness are possible in conditions of competition with the imported products with dumped prices. Cautions are also formulated when using this approaches. Different models of competition with imported goods are substantiated, that consider different supply conditions and physical characteristics of goods, such as weight or size. It is shown that the possibilities of direct competition depend on the factors that can and should be influenced by the domestic producer. Solely highlighted the possibility of using administrative means to influence the market under certain conditions. However, restrictions on their use and non-market approach limit their widespread use. The use of qualitative indicators is proposed with the reference to the author's research in this direction, to increase the competitiveness of domestic goods using a mathematical apparatus for optimizing competition strategies. The directions of further research in this direction are briefly defined.

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