Marketing Research – Tool of Strategic Management of Enterprise Competitiveness

Zhelezniak, Kateryna; Кompanets, Kateryna

doi:10.32843/bses.46-14

Black Sea Economic Studies

2019

DOI: 10.32843/bses.46-14

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Marketing Research – Tool of Strategic Management of Enterprise Competitiveness

Kateryna Zhelezniak

Kateryna Кompanets

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Cited by 3 publications

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Information Space: Fakes and Deep-Fakes. Disinformation and Its Impact on the Activities of Enterprises in Modern War Conditions

Kompanets,

Horodetskyi,

Gonchar

2023

Automobile Roads and Road Construction

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The article examines the current state of business conduct by enterprises in the information space. The positive and negative impact of information on the activities of enterprises was studied. At the current stage of development of society and technology, the information space has become a complex and dynamic environment with numerous challenges and opportunities. The modern information space requires attention to many issues, including security, transparency, ethics, and protection of users' rights and freedoms. The search for effective strategies and solutions to ensure a sustainable and ethical information sphere continues. The article defines disinformation and its types. The most threatening of them, namely, deepfake, has been determined. To combat these threats, it is important to improve deepfake detection technologies, develop cyber defenses, increase public information literacy, and improve legislation to take into account the challenges these technologies pose to us. Threats and risks of each type of disinformation are established. Definite ways to overcome. To combat these threats, it is important to improve deepfake detection technologies, develop cyber defenses, increase public information literacy, and improve legislation to take into account the challenges these technologies pose to us. It is important to improve technologies for detecting and blocking bots, develop algorithms for recognizing artificial activity on the network, and involve the community and users in supporting the fight against automated manipulation.

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Information Space: Fakes and Deep-Fakes. Disinformation and Its Impact on the Activities of Enterprises in Modern War Conditions

Kompanets,

Horodetskyi,

Gonchar

2023

Automobile Roads and Road Construction

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Strategic Management of Transport Enterprises in the Conditions of Digitalization of Society

Kovalenko,

Smagin,

Zhelezniak

2024

AUTOMOBILE ROADS AND ROAD CONSTRUCTION

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Abstract. The article presents aspects of strategic management. The scientific opinion of the conceptual apparatus "strategic management" has been studied. Defined own opinion on strategic management in the conditions of digitalization. Formulating strategies that take into account the opportunities and challenges of digital transformation, including the introduction of new technologies, the development of digital products and services, as well as changes in the way of interaction with customers and partners. The article examines aspects of the modern information space. The impact of digitalization on the activities of transport enterprises is determined. The transport industry can easily be classified as one of the areas of economic activity that is most amenable to digitalization. It has been proven that the strategic management of transport enterprises in the conditions of digitalization of society and the war in Ukraine can have a significant impact on their activity and development. Based on this, a model of strategic management of the development of transport enterprises in the conditions of digitalization was proposed. This model will allow transport enterprises to effectively use digital technologies to optimize processes, improve customer service and ensure competitiveness. Keywords: strategic management, transport enterprises, digitization, digitization, Internet space.

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Development of Communication and Information Systems of Transport Enterprises

Lozhachevska,

Lavryk,

Sedoy

2024

AUTOMOBILE ROADS AND ROAD CONSTRUCTION

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Abstract. The article reveals the main aspects of the development of communication and information systems of the transport enterprise. The history of creation and stages of formation of communication and information systems (CIS) are studied. Based on the analysis of the author's scientific opinions, the concept of communication and information systems was formed and it was determined that it is quite broad and is understood by scientists in various variations. Therefore, on the basis of this, the main parameters of innovative communication and information systems of a modern transport enterprise are investigated in the article. The main aspect in the future was to determine the influence of intelligent intelligence on the development of the latest communication and information systems of a modern transport enterprise. The application of smart intelligence allows you to automate many routine operations and management processes at a transport enterprise. For example, AI can optimize vehicle routing, schedule planning, inventory management, which can reduce costs and improve resource efficiency. It has been proven that in modern military conditions it is important to be able to quickly react to emergency situations and changes in the situation. Developed CSIs help ensure prompt exchange of information and decision-making for effective situation management. Keywords: communications, communication and information systems, transport enterprises, development, management.

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Marketing Research – Tool of Strategic Management of Enterprise Competitiveness

Cited by 3 publications

References 0 publications

Information Space: Fakes and Deep-Fakes. Disinformation and Its Impact on the Activities of Enterprises in Modern War Conditions

Information Space: Fakes and Deep-Fakes. Disinformation and Its Impact on the Activities of Enterprises in Modern War Conditions

Strategic Management of Transport Enterprises in the Conditions of Digitalization of Society

Development of Communication and Information Systems of Transport Enterprises

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