The concept of Lean Consumption Map was first popularized by (Jones, 2005). Lean consumption is how to emphasize a new focus on "performing more than less". Many organizations seek to avhieve effeciency and effectivity in their supply chain. One method that organizations use to achieve efficiency is the adoption of clean processes in their supply chain function. These processes aim to identify and eliminate the futile activities of operations and emphasize the need to continually improve performance. The concept of Lean Consumption Map is a development of Lean concept that comes from Toyota Production System (TPS), was popularized by Taiichi Ohno and assisted by Shigeo Shingo in 1956 at Toyota company and later combined with the Six Sigma method introduced by Motorolla company after thirty years later, making Lean Six Sigma so popular as a method of improvement in accordance with the demands of the business world. Initially known as Lean Production, now many have been developed to be applied in various other industrial sectors such as

Aims: Researchers want to discover the marketing plan of PT Catur Manunggal Berjaya Facial Cleansing Tissue called “Buddies”. Study Design: Applied qualitative research. Place and Duration of Study: PT Catur Manunggal Berjaya. Methodology: Data collection methods used are interviews, observation, and document analysis. Semi-structured interview of business owner, one (1) finance manager, one (1) sales manager, one (1) purchasing manager, one (1) production manager, and two (2) production employees. The media used in the interview process is in the form of written notes. Non-participant observations were also carried out to dig deeper into the data and observe closely the condition of the business entity. Observations were made on marketing activities (sales, purchasing, warehouse, production, payment, customer service, recording, controlling, and mobilizing HR performance). Document analysis was carried out by comparing the previous interview data and several other documents provided by the business entity (organizational structure, marketing photos, and regulations. So that the data is not biased, validity and reliability are carried out. Results: The marketing plan of PT Catur Manunggal Berjaya facial cleansing tissue called “Buddies” contain (1) deciding marketing goal and target, (2) segmenting, targeting, and positioning, (3) determining marketing mix in which is 4P’s, (4) sales including activity team, and budget, and (5) revenue stream including drop size and revenue estimation. Conclusion: The strategies make the product reach the target in which is concluded in Indonesian cosmetics market business.

This research aims to examine the operational plan of PT Catur Manunggal Berjaya facial cleansing tissue “BUDDIES” product. This research is a explanatory research with qualitative approach. Data collection methods used are interviews, observation, and document analysis. Semi-structured interview of own business owner, one (1) finance manager, one (1) sales manager, one (1) purchasing manager, one (1) production manager, and two (2) production employees. The results of this research show that with proper planning, the management of Pt Catur Manunggal Berjaya can be managed optimally and well managed. Meanwhile, Operational Planning is used to support a well-implemented strategic planning, which covers the operational area of a business entity by determining what activities must be carried out for business development. Suggestions for further research are expected to be able to examine the planning function or other management functions that have been implemented by PT Catur Manunggal Berjaya more deeply.

The Indonesian National Sports Institute (IONI) is a private university that will produce skilled and competent coaches to create the best athletes and educate the public to exercise properly. In an effort to gain customers, IONI will conduct marketing through promotions and increasing followers on social media in the form of youtube, tiktok, Instagram, facebook, and linked in. In addition, in an effort to introduce itself to the public, IONI will organize sports events that can reach the community, such as Fun Run or Fun Bike. IONI will also cooperate with the Central KONI, the military, and 63 sports in Indonesia through the signing of an MoU as a selling point that adds to IONI's image.

Cosmetics are currently becoming a trend for adolescents, both boys and girls. The problems encountered by adolescents arise due to the activities they do and also hormonal changes include the emergence of acne, the face feels dull, and decreasing self-confidence. This is because adolescents do not clean their faces regularly. Products, that must use water so that it cannot be done anywhere, packaging that is less masculine, become the forms of reluctance in washing the face. Therefore, BUDDIES products in the form of facial cleansing wipes provide innovative facial cleansers that are not in the form of soap and have flexible packaging so they can be used and taken anywhere. This research is a descriptive qualitative type by describing the strategy of PT Catur Manunggal Berjaya in developing the BUDDIES facial cleansing tissue product. The approach in this study uses an interdisciplinary approach which solves a problem using a review of various perspectives of relevant or appropriate cognate sciences in an integrated manner. The subjects of this study are male adolescents. It is hoped that the human capital strategy of PT Catur Manunggal Berjaya will be able to provide the innovation of BUDDIES facial cleansing wipes to overcome the hormonal instability of the sweat glands in connection with the onset of puberty.