The purpose of this research is to investigate the perception scale of the Mah Meri community towards three aspects namely economic, socio-cultural and environmental issues due to tourism development. 230 questionnaires were distributed among the community in Carey Island, Sungai Bumbun, but only 202 responses were usable in this study. After considering the study objectives, the study adopted non-probability sampling because the chance of each member of the Mah Meri community to be selected as a respondent of this study is not confirmed. The purposive sampling method is also used in this study because the researcher only managed to collect data from the Mah Meri community, who agreed and were willing to participate in the survey. The quantitative approach is used in this study to gather and analyse data. The results indicate a significant positive effect on economic gain, tourism's perceived economic and environmental impacts and positive community involvement in various tourism activities. The study also indicates that the perception of environmental impacts, followed by perceived economic impacts, strongly affected support for indigenous tourism development. The newly developed scale will be a novel contribution to the body of knowledge. Various stakeholders in the tourism industry will also benefit by understanding the rural area better, especially indigenous tourism and its community.
This paper presents the significant role of social capital and social media on sustainable indigenous tourism of the Mah Meri, in Carey Island, Malaysia. This study employs a quantitative approach that forms the use of social media in indigenous tourism development. This study also integrates social capital theory, especially bridging, bonding, and linking. The gap in Social Capital Theory is addressed in relation to social media utilization towards sustainable tourism. The quantitative approach is used in this study to gather and analyze data towards a regression model development. The result of the study gave significant contribution from both theoretical and practical perspectives. The antecedents of bridging, linking, and bonding, adaptation, participation, and sharing are found to be significant in predicting the sustainable indigenous tourism. It is hoped that the findings of this study will contribute to the existing literature on how social capital and social media can contribute towards sustainable practice of tourism by the indigenous communities.
The trends of young travelers are growing in Malaysia involving students of public and private universities. These young travelers have the means and interest to visit both domestic and international tourism destinations. Notwithstanding the expanding trends, there are still limited studies that focus on travel pattern among students of public learning institutions in Malaysia. Therefore, it is useful to recognize the travel pattern of the young generation in order to anticipate their travel demand in Malaysia. Responding to these, a structured questionnaire was distributed to students with the objective to determine the travel pattern among public university students in Malaysia. The data was collected through online survey focusing on frequency of travel per year, types of destination visited and the number of people traveling. Results of this study can provide information on the travel demand among young travelers in Malaysia.
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