Organization has always placed emphasis on the publics who would determine its life span. In the context of higher education institution, graduates are the main public whereby their marketability is the key measurement of a university’s effort in the human resources development. Hon & Grunig (1999) identify two types of organizational relationship from public perspectives. The communal relationship is said to focus more on the surrounding and balance effect whilst exchange relationship is more inclined towards organizational self interest from the viewpoint of the public. From a different perspective on these two types of relationship, what exactly is the correlation between the student’s soft skills as claimed to be the determinant of their future employability after graduation? This problem has definitely tapped the interest of researchers to conduct an empirical study in order to examine the views of a university’s final-year undergraduates regarding the relationship of university-student and relate it to the seven dimensions of soft skills, namely communication skills, critical and problem solving skills, teamwork skills, continuous learning and information management skills, entrepreneurship skills, professional moral and ethics as well as leadership skills. Perceptions from 115 students were studied through face-to-face survey method. Communal relationship was proven relationally positive with communication skills, critical and problem solving skills, teamwork skills, continuous learning and information management skills, and entrepreneurship skills while exchange relationship was inversely related with professional moral and ethics

It is opined that the mass media forces attention on certain issues by constantly projecting them and suggesting its audiences to think about them. This article attempts to focus on the Agenda Setting function of English news media in Malaysia during the 13th GE13 employing quantitative content analysis. Two English newspapers were analyzed, namely The Star and New Straits Times with 1362 news items identified. In order to gauge the public agenda, quantitative survey were done three times in the months of February, March and April 2013 respectively leading up to the election on 5th of May, 2013. The study found out that the agenda setting function of the English newspapers is important in transferring issue salience and issue attributes to their audiences. Individuals who highly rely on news from the media shall be likely influenced by the Agenda Setting effect of the media. There was no significant relationship between the English newspapers and the public agenda of the main ethnic groups in Malaysia. Hence, the public agenda of the Malays, Chinese and Indians have no significant relationship with the English Newspapers. Future studies could employ a qualitative approach in order to find answers to the reasons for lack of relationship between the English newspapers and ethnic public agenda.

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National integration is an ongoing process in Malaysia since independence. Media are found to play an important role to enhance the process, especially in disseminating government policies. After independence, the biggest task entrusted to the government of Malaysia was to integrate the different races together without taking away the ethnic identity of the races. The integration process reached a breaking and turning point during the incident of May 13, 1969 the bloody riot caused by racial tension. The government became more diligent and the media became one of the machinery by which the government continued to work on nation building and the integration of different races. One policy was implemented after another, from National Cultural Policy; New Economic Policy and the Rukun Negara. Revamp of education policies and the setting up of National Unity Department in the Ministry of National Unity And Social Development was some of the major milestones in national integration. This conceptual paper is a reflection of the past policies and emulation of the present 1Malaysia roadmap for national integration. It started out by defining the different means by which national integration can be achieved such as through the process of assimilation, integration and pluralism. It then took steps back by reflecting on old national integration policies and the prominent role of the media in it over the years. The paper also reflects on the recent 1Malaysia roadmap, press freedom in Malaysia and how it affects the national integration process.

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