Branding is introducing an image of both services and physical products, the process taken must have a strategy and preparation of measurable time targets. There are many ways to introduce a product, which is the current trend of the 4.0 era where most transactions and information are traded in the IoT-based world. Local tourism has now developed, by utilizing the potential of the surrounding nature and then being developed as the basis for the products offered, improvements are made in various sectors to support the display to boost publications, of course with a communication angle. The need for researchers to take steps to dissect the flow in building a publication concept in the form of a realistic road map with applied strategies and analysis combined with good publication management is the core of the research carried out. The design thinking method is applied to dissect what strategic steps will be used in determining the core of the publication with impact factors. Local tourism branding and publication strategies are influenced by engagement from the psychological model of one touch flayer of social media users related to the happynest side factor that affects the pattern of attractive content with a high response rate and saddnes side factor which is empathetic with a low response rate.

Brаnding Teun Troso is very importаnt, becаuse the Troso fаbric аs а textile thаt cаn reflect the stаtus of а person in society. Troso's Tenun mаin problem is thаt besides the price is more expensive thаn other fаbrics, promotion to brаnding Troso is аlso very less. In generаl, the purpose of this study to find аnswers thаt mаtch the mаin problems of the concept of brаnding bаsed on the creаtive industry аnd brаnd visuаl communicаtion strаtegy thаt gives impаct to the development of Troso Jepаrа Weаving. Brаnding thаt hаs been widely displаyed through the showroom аs а setrаtegi communicаtion entrepreneurs аre expected to аttrаct tourists to buy weаving. The reseаrch method is descriptive thаt is to mаke аn аccurаte, systemаtic аnd fаctuаl explаnаtion аbout the fаcts аnd nаture of the populаtion or specific locаtion in this sense in reseаrch. The concept of brаnding Troso weаving wаs originаlly run by entrepreneurs through Showroom or а plаce to displаys of production. Most of the mаrketing is delivered to Bаli, Jаkаrtа, Yogyаkаrtа, Solo, аnd аreаs outside Jаvа such аs Lаmpung, Sulаwesi, NTB, Flores, Pаpuа, аnd others. Prospects аfter the fаmous Troso Weаving brаnding, it is expected thаt entrepreneurs cаn mаrket directly to buyers without third pаrty intermediаries.

Gapura as the entrance to tourist sites Troso weaving is very important, because it is a symbol of visual communication design at the forefront of the village entrance. In general, the purpose of this study to find answers that fit with the main problem is how the gate can visualize the concept of brand visual communication to give impact to the development of Troso Jepara Weaving. The research method is descriptive, that is to make an accurate, systematic and factual explanation about the facts and nature of the population or specific location in this sense in research. The Troso weaving gate was originally established in 2012 and was inaugurated by the district governance of Jepara. Prospects after the gate of Troso Weaving can be seen on the Propinsi road from Semarang to downtown Jepara, it is expected that many people come to Troso village, so that entrepreneurs can market directly to buyers without third party intermediaries.

Gapura as the entrance to tourist sites Troso weaving is very important, because it is a symbol of visual communication design at the forefront of the village entrance. In general, the purpose of this study to find answers that fit with the main problem is how the gate can visualize the concept of brand visual communication to give impact to the development of Troso Jepara Weaving. The research method is descriptive, that is to make an accurate, systematic and factual explanation about the facts and nature of the population or specific location in this sense in research. The Troso weaving gate was originally established in 2012 and was inaugurated by the district governance of Jepara. Prospects after the gate of Troso Weaving can be seen on the Propinsi road from Semarang to downtown Jepara, it is expected that many people come to Troso village, so that entrepreneurs can market directly to buyers without third party intermediaries.

An advertisement implies deviation and hidden of certain reality then it leads consumer to hyperreality world. In a context of tobacco advertising, it emphasizes more about image and impression, so consumers are not aware of a risk. The methodology used is qualitative with aesthetics approach and Semiotics. The result shows that tobacco advertising constitutes reality discourse which is hyperreality. It is a discourse about image reality in tobacco advertising which describes, stimulates, and project of a dream world of hyperreality. The imagery in cigarette advertisements cannot be separated from aesthetic creativity that conveys confusion of bookmarks, styles, and challenge of bored is called Camp idiom.