Potensi pariwisata Desa Watuaji memiliki bebatuan yang unik diantaranya ada watu gebyok, watu lawang, watu soko, watu tumpuk dan watu tatal. Hal ini berpadu dengan pemandangan alam yang sangat memukau karena berada di lereng gunung muria bagian utara, dengan rata-rata pekerjaan penduduknya bertani dan berkebun, Watuaji memiliki hamparan sawah yang membentang dan juga perkebunan apokat dan kopi yang luas. Keadaan alam yang seperti ini sangat cocok dijadikan wisata alam, dan destinasi desa wisata. Di desa watuaji sudah terbentuk POKDARWIS pada tahun 2019 mengalami beberapa kendala diataranya dana desa yang belum cair untuk penerusan pembangunan, akses jalan menuju lokasi masih susah, serta belum adanya master plan. Untuk itu kami tim KKN menawarkan solusi berupa pembuatan master plan dan tata ruang taman di area lokasi watu tumpuk, sehingga bisa menjadi alternative pembangunan wisata jangka pendek, untuk selanjutkan pembangunan jangka panjang di area watu gebyok. Metode pelaksaan dilakukan 4 tahap yaitu melakukan analisis dengan mitra, melakukan kerja sama dengan mitra, pengerjaan rencana dan pembangunan teman. Target capaiaan KKN ini adalah untuk mewujutkan desa wisata di desa Watuaji, sehingga dapat meningkatkan pendapatan kelompok ataupun masyarakat sekitar dalam rangka mempercepat pemulihan ekonomi dan social.

Pembuatan iklan rokok bertujuan untuk menyampaikan pesan dan wacana citra atau brand produk rokok. Bukan hal mudah untuk memunculkan ide kreatif dalam sebuah iklan rokok mengingat peraturan iklan rokok semakin ketat. Idiom estetika yaitu Pastiche, Parodi, Kitsch, Camp, dan Skizofrenia yang terkandung dalam iklan rokok menimbulkan konsep-konsep estetik sebagai model pemuatan makna-makna pada pesan iklan yang disampaikan. Hasil dari penelitian menunjukkan bahwa masyarakat Indonesia pada masyarakat menengah bawah lebih tertarik pada iklan rokok yang mengandung idiom parodi dibandingkan dengan idiom-idiom yang lain. Parodi merupakan fenomena sederhana yang diangkat dari kehidupan masyarakat, sehingga menghibur dan mudah dipahami. Sedangkan untuk masyarakat kelas menengah atas lebih tertarik pada iklan yang mengekploitasi objek laki-laki yang berwibawa, gagah, dan elegan. Analisis yang digunakan adalah teori estetika dan semiotika Roland Barthes. Iklan rokok merupakan wacana hiperealitas yang mereproduksi objek-objek tidak nyata. Penampakan objek-objek dalam iklan rokok berbaur dan melebur dengan fantasi, fiksi, dan  halusinasi. Idiom-idiom estetika dalam iklan rokok tersebut mengakibatkan keindahan konsep visual yang mempunyai implikasi kepada masyarakat sebagai konsumen.Kata kunci: iklan, idiom estetika, hiperealias, rokokCigarette advertising aims to convey the message and the discourse of the image or brand of cigarette products. It is not an easy thing to come up with a creative idea in a cigarette advertisement considering that cigarette advertising rules are getting tougher. The five aesthetic idioms, namely Pastiche, Parody, Kitsch, Camp, and Schizophrenia contained in cigarette advertisements give rise to aesthetic concepts as models of loading meanings on advertised advertising messages. The results of the study show that Indonesian in lower-middle-class society is more interested in cigarette advertisement containing parody idiom compared to other idioms. Parody is a simple phenomenon that is lifted from the life of society, so it is entertaining and easy to understand. Meanwhile, the upper middle class society is more interested in advertisement that exploits the object of men who are authoritative, handsome, and elegant. The analysis used in this research is the theory of aesthetics and semiotics Roland Barthes. Cigarette advertisement is a discourse of hyperreality that reproduces unreal objects. The appearance of objects in cigarette advertisements blends in with fantasy, fiction, and hallucinations. The aesthetic idioms in cigarette advertisements result in the beauty of visual concepts that have implications for society as consumers.Keywords: advertising, aesthetic idiom, hyper reality, cigarettes

An advertisement implies deviation and hidden of certain reality then it leads consumer to hyperreality world. In a context of tobacco advertising, it emphasizes more about image and impression, so consumers are not aware of a risk. The methodology used is qualitative with aesthetics approach and Semiotics. The result shows that tobacco advertising constitutes reality discourse which is hyperreality. It is a discourse about image reality in tobacco advertising which describes, stimulates, and project of a dream world of hyperreality. The imagery in cigarette advertisements cannot be separated from aesthetic creativity that conveys confusion of bookmarks, styles, and challenge of bored is called Camp idiom.

Brаnding Teun Troso is very importаnt, becаuse the Troso fаbric аs а textile thаt cаn reflect the stаtus of а person in society. Troso's Tenun mаin problem is thаt besides the price is more expensive thаn other fаbrics, promotion to brаnding Troso is аlso very less. In generаl, the purpose of this study to find аnswers thаt mаtch the mаin problems of the concept of brаnding bаsed on the creаtive industry аnd brаnd visuаl communicаtion strаtegy thаt gives impаct to the development of Troso Jepаrа Weаving. Brаnding thаt hаs been widely displаyed through the showroom аs а setrаtegi communicаtion entrepreneurs аre expected to аttrаct tourists to buy weаving. The reseаrch method is descriptive thаt is to mаke аn аccurаte, systemаtic аnd fаctuаl explаnаtion аbout the fаcts аnd nаture of the populаtion or specific locаtion in this sense in reseаrch. The concept of brаnding Troso weаving wаs originаlly run by entrepreneurs through Showroom or а plаce to displаys of production. Most of the mаrketing is delivered to Bаli, Jаkаrtа, Yogyаkаrtа, Solo, аnd аreаs outside Jаvа such аs Lаmpung, Sulаwesi, NTB, Flores, Pаpuа, аnd others. Prospects аfter the fаmous Troso Weаving brаnding, it is expected thаt entrepreneurs cаn mаrket directly to buyers without third pаrty intermediаries.

Wastra motif is a visual form that is contained in cloth media in its entirety and is formed from stylized plants, animals, and other natural objects. Wastra Cakra manggilingan is one of the Wastra in Jepara which has a message in it. Many people do not know the message contained in Wastra weaving in Troso Village. Visual Communication Design is the science of understanding a message in the form of visuals or images. However, to reveal the message contained in the Wastra Cakra manggilingan motif, the researcher uses a qualitative descriptive method with a semiotic theory approach belonging to Charles Morris. The visual form data of the Wastra Cakra manggilingan motif series were obtained based on oral interviews, and other bibliography. Then an analysis was carried out using semiotics which produced data in the form of a series of descriptive sentences. The results of the study resulted in the form of signs, meanings, and messages contained in the entire Wastra Cakra manggillingan motif. This wastra becomes authentic by using a stylized form that is adapted to the life of the Jepara people in general.