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Topicality.The digital economy, becoming more and more part of our daily lives, is changing many of the approaches to the organization and management of their work. Digital technologies and the sixth technological device in the coming decades will lead to a partial replacement of human labor by machines. As a result of digitalization, from 9 to 50% of all existing occupations may disappear in the next decade. By 2036,from 2 to 50% of work expressed in man-hours can be automated, and by 2066 this share can reach 46-99%. In the G20, according to the European Commission, the annual digital economy is estimated at 3.2 trillion euro and is about 8% of total GDP. Thus, today it is necessary to identify the characteristics of the adaptation of the labor market to the requirements of digitalization of the economy, taking into account world experience.Aim and tasks.The aim of the article is to identify the characteristics of the adaptation of the labor market to the requirements of digitalization of the economy on the basis of world experience.Research results.The article presents the main features of global socio-economic development in the XXI century under the influence of digitalization of the economy, namely: intensive development of technology and innovation, strengthening the importance of services; accelerated inclusion in the globalization process; transformation of labor relations in the conditions of changes in communication technologies and motivation of people's labor behavior in the context of "remote relations" between employees and their employers; the process of forming a flexible, virtual labor market in the context of digitalization. It is determined that the feature of the Fourth Industrial Revolution is digitalization, which in the labor market creates conditions for the reduction of additional jobs and intensification of the process of "compression" of those already formed. The main trends in the replacement of robotic hardware and software jobs in the United States and the European Union for the next 20 years based on estimates of international companies. The characteristics of changes in the structure of jobs in the labor market due to the introduction of such new technologies as: "Big data" - by industry, sector and area of activity; industrial Internet of Things - specialists in specialties; production automation and robotics; mobile internet, cloud technologies and digital platforms. The emergence of the creative class in the development of the digital economy is substantiated and given a description by analyzing the definitions of the concept of "Creative Class", the characteristics of the elements of its structure and performance. It is proved that due to digitalization the preconditions for the formation of a creative economy are created. Prospects for further research are identified.Conclusion. The presented results of the research are a certain basis of theoretical and methodological understanding of the basics of adaptive business process management in the digitalization of Ukraine's economy, because it is necessary to take into account changes in the relative structure of jobs under the influence of new technology.

The article analyzes the consequences of the influence of digital technologies on the competence potential of the workforce. The introduction of digital technologies determines the formation of megatrends that cause changes in the organization of business processes, social and labor relations, forms of employment, organization of the work process, principles of formation of the value of labor and its quality. The digital era is changing the role of humans in economic processes and makes it necessary to expand the competence potential, the basis of which is formed by the competence, skills and personal characteristics of potential employees. Especially important are the human properties that cannot be provided by digital technologies, in particular, cognitive competences. In non-standard situations typical of today’s present, extra-professional qualities of a person become especially important. In the context of digital transformation, digital competence is of particular importance, as it will largely determine the ability of people to fulfill their professional duties and acquire competences in many other areas. Digital skills are the key to human coexistence with intelligent machines. The number of jobs requiring digital skills is increasing rapidly. The cost of not being able to acquire digital skills will increase over time. Micro-credentials will be a tool to promote lifelong learning, ensuring the flexibility and adaptability of the workforce to today’s challenges, and reducing staff turnover. The development of the economy is impossible without the anticipatory development of human capital. Not only the level of material well-being of its bearer, but also the national wealth of the entire state depends on the level of competence potential of human capital.

The article discusses the genesis of the "labor potential" category. The main approaches to defining its essence are highlighted, which crystallized from numerous author's interpretations of scientists, in particular, etymological, economic-theoretical, resource, factor, complex, managerial. The essence of the concepts "labour resources", "labor force", "human capital" interrelated with the category "labor potential" has been studied. Four features that are characteristic of labor resources have been identified. In particular, it is stated that labor potential is a socio-economic category, which is based on the dialectical law of the transition of quantity into quality, has quantitative and qualitative characteristics and its content depends on the level of management. It is proposed to consider this category from the point of view of the system, and its main properties are defined, such as: integrity, functionality, coherence, emergence, compositionality, alternativeness. The change in the role of the labor factor in the production process during the period of the formation of capitalism is traced. It is substantiated that labor and capital are mutually complementary factors of production, the dominance of which was determined by the achieved level of development in a certain period of time. With the transition of production from labor-intensive through capital-intensive to knowledge-intensive technologies, the low-skilled labor of an employee begins to be replaced by the most skilled labor. The transformational processes that form a new basis for the "labor potential" concept have been studied. In accordance with the requirements of the digitalization of the economy, it is proposed to consider the labor potential from the standpoint of the competence approach as the integral capacity of the workforce to work, taking into account new opportunities (competencies and competences) that meet the requirements of digital and information and communication technologies. It is proposed to consider competencies as a tool that will allow to determine the degree of compliance of the labor supply with the demands of employers in the labor market in specific spatial and temporal conditions. Prospects for further research on this problem are identified.