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The article considers the concept and structural elements of a business model, defines the directions of transformation of business models in the digital economy. Based on the case study results and the methodology of A. Osterwalder and Yv. Pigneur a canvas of the LEGO Group business model was built. The strategy of digital transformation of the company's business model is defined from nine typical strategies -the synthesis of the existing and new digital model. Changes in eight elements of the business model in the conditions of digitalization are revealed. The creation of films, video games, online platforms, a website and applications were added to the key activities. The company's value proposition has been transformed, LEGO bricks have been supplemented with digital technologies and video games. Key resources have expanded due to software for 3D modeling and application development. The channels of interaction with customers through MyLEGONetwork and gaming platforms have been modernized. The costs of R&D and support of digital tools have increased in the structure of expenses. As a result of digital transformation of the business model (monetization of content, ticket sales in cinemas) LEGO Group's revenues have grown 5 times in fifteen years.

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The article considers the advantages of distance learning as the most effective and least expensive method of training during the economic crisis. The introduction of E-learning (EL) in the educational process provides new opportunities for the growth of the global education market, provides everyone with the necessary knowledge, and develops digital literacy competencies. The authors consider measures taken by the Russian government to apply Internet technologies in the education, as well as targets set for a priority project aimed at the development of online education. The analysis of the degree to which IT technology penetrates the major segments of the education market in Russia is provided. The article summarizes some theoretical issues of LMS Moodle application both on the positive and negative sides, and offers practical suggestions for the qualitative integration of e-learning in the process of teaching and learning in the higher education institute on the basis of effective e-learning management and good management. The system of e-learning management is developed on the modeling method, the main purpose of which is to apply modern electronic technologies in the educational process, to prepare the methodological base of electronic educational resources, and to improve electronic educational technologies in the e-learning format.

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