The purpose of this paper is to investigating the influence of Artificial Intelligence and Digital Marketing to Consumers Buying Intention. Artificial Intelligence development revolutionize digital marketing as well as customer buying intention and thus boost sales. Artificial Intelligence and Digital Marketing in combination with rapidly developing technologies kind of tracking, buying, cashless. Everything goes to simple touch, will bring opportunities to consumers to having a practical best service. This paper uses quantitative approach that rooted in the Artificial Intelligence, Digital Marketing and Customer Buying Intention Literature, that was carried out using structural equation modeling (SEM) based on partial least square (PLS), with 74 respondents. The contribution of this paper examines consumer perseption, beliefs and behaviours of buying intention of online transportation (gojek) in millenials based on artificial intellegence and digital marketing developing. And a result of this study, artificial intelligence and digital marketing have positively effects to Consumer Buying Intention.In this present research  helps service organizations and their management better implications of keep up with the developments of service. This paper talks about artificial intelligence and digital marketing based on consumer buying intention Keywords – Consumer Buying Intentions, Artificial Intelligence, Digital Marketing, Online Transportation,

There are many factors that can affect marketing performance. Orientation to competitors, customers, market information, and product innovation can be one of the factors that affect a company's marketing performance. This study aims to determine the effect of market orientation and product innovation on marketing performance, and to determine the effect of creativity in moderating the effect of market orientation and product innovation on marketing performance. The population in this study is the owner/manager of culinary SMEs in the city of Mataram, amounting to 882 people. Sampling technique used was proportional stratified random sampling method with a sample of 90 respondents. The analysis used is PLS (partial least square) with the help of the smartPLS application. The results showed that market orientation had a positive but not significant effect on marketing performance, while product innovation had a positive and significant effect on marketing performance. In addition, as a moderating variable, creativity does not significantly weaken the influence of market orientation and product innovation on marketing performance.

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This study aims to examinethe influence of sport tourism events, halal destination image, and perceived value on behavioral intentions of tourists at the Mandalika International Marathon event. Data collection was carried out among both active and passive participants of the Mandalika International Marathon by using the associative quantitative method. Furthermore, the data collected was analyzed further. This study uses structural equation modeling analysis (SEM analysis) with AMOS applications. The results of the study indicated that sport tourism events haves a significant positive effect on behavioral intentions, and the halal destination image has a significant positive effect on perceived value. The West Nusa Tenggara government is supported event organizers to develop halal tourism and sport tourism events. This is to enhance, halal destination image in NTB is not only for religious tourism.Keywords :Event Sport Tourism, Halal Destination Image, Perceived Value, Behavioral Intentions.

The purpose of this study was to understand perceptions and attitudes of tourism communities towards halal tourism terminology and the development of tourism based on local wisdom. This research adopted qualitative research and was conducted in Lombok. Data was collected in three main tourist destinations including Kuta, Senggigi and Gili Trawangan, therough in-depth interviews and observations, and was analysed using content analysis. The results indicate that tourism businessmen and foreign tourists have a good perception towards the concept of halal tourism and support the development of tourism based on local wisdom. Yet, both informant groups have different opinion towards the use of “halal tourism” as a terminology to promote halal tourism products. Therefore, a systematic socialization on halal tourism is needed to develop consensus among all tourism stakeholders.Keywords: Halal Tourism, Perception, Local Wisdom, Consensus, tourism communities