This study aims to determine the effect of Electronic Word Of Mouth, Brand Image and Trust on Purchase Decisions at Matahari and at the same time find out how much contribution is given by Electronic Word Of Mouth, Brand Image and Trust to Purchase Decisions at Matahari. The population in this study is solar consumers in Yogyakarta with a total sample of 100 respondents. This study used primary and secondary data, the type of research used is a quantitative research type, while the tool used is a questionnaire. The data analysis methods used to answer this research problem are: (1) Qualitative Analysis which includes the characteristics of the respondents (2) Test of the research instrument which includes validity and reliability tests (3) Quantitative analysis which includes multiple linear regression analysis and hypothesis testing which includes test t, f test and R2 test (determination). The results showed that the contribution given by Electronic Word Of Mouth (X1), Brand Image (X2) and Trust (X3) to Purchase Decisions (Y) is 65.50% while the remaining 34.50% influenced by other variables not examined in this study. Keywords : Electronic Word Of Mouth, Brand Image, and Belief in Purchase Decision
This study aims to examine the effect of product quality and service quality on purchase decision at Mie Gacoan. The type of research used in this research is quantitative research. The sampling technique used was purposive sampling. The population in this study are consumers in Yogyakarta. The sample in this study were 130 respondents. The data used in this study is primary data sourced from the data collection process using a questionnaire. This study uses multiple linear regression analysis technique with SPSS as an analytical tool. Based on the results of data testing, it shows that: (1) Product quality partially has a significant effect on purchase decision at Mie Gacoan in Yogyakarta. (2) Service quality partially has a significant effect on purchase decision at Mie Gacoan in Yogyakarta. (3) Product quality and service quality simultaneously have a significant effect on purchase decision at Mie Gacoan in Yogyakarta.
Penelitian ini bertujuan untuk mengujipengaruh motivasi, komunikasi dan pengembangan karir terhadap kinerja karyawanSTIE IEU Yogyakarta. Responden dalam penelitian ini adalah karyawan STIE IEU Yogyakarta. Jumlah responden dalam penelitian ini sebanyak 36 responden. Pengambilan sampel dilakukan dengan teknik purposive sampling. Penelitian ini menggunakan teknik analisis regresi linier berganda dengan SPSS sebagai alat analisis.Teknik analisis data yang digunakan adalah regresi linear berganda. Berdasarkan hasil analisis yang telah diolah, diperoleh bahwa semua hipotesis yang diajukan diterima. Berdasarkan hasil pengujian data yang dilakukan, menunjukkan bahwa: 1) motivasi berpengaruh signifikan terhadap kinerja karyawan STIE IEU Yogyakarta, 2) komunikasi berpengaruh signifikan terhadap kinerja karyawan STIE IEU Yogyakarta, 3) pengembangan karir berpengaruh signifikan terhadap kinerja karyawan STIE IEU Yogyakarta. Kesimpulan yang diperoleh antara motivasi, komunikasi, dan pengembangan karir berpengaruh signifikan baik secara parsial maupun simultan terhadap kinerja karyawan STIE IEU Yogyakarta.
Purpose – This study aims to examine the role of brand image, price and trust on purchase intention Herbal Medicine in Special Region of Yogyakarta. The respondents in this study were consumers at Special Region of Yogyakarta. Design/methodology/approach – This study uses a quantitative approach. The number of respondents in this study were 100 respondents. Sampling is done by purposive sampling technique. This study uses multiple linear regression with SPSS as analytical tool. Originality – This research will be able to complete the gap regarding the consumption of herbal supplements both during the pandemic Covid-19 after the post-Covid 19 recovery period. Findings and Discussion – Based on the results of data testing conducted, it shows that: (1) Brand image has a significant effect on purchase intention Herbal Medicine in Special Region of Yogyakarta. (2) Price has a significant effect on purchase intention Herbal Medicine in Special Region of Yogyakarta. (3) Trust has a significant effect on purchase intention Herbal Medicine in Special Region of Yogyakarta. (4) Brand image, price and trust simultaneously significant effect on purchase intention Herbal Medicine in Special Region of Yogyakarta.
Considering how important the existence of the mosque is for the Imam community and how muchresponsibility the mosque manager carries, it certainly requires good mosque management. Managementitself has four main pillars that are the foundation in the field of management science, namely: planning,organizing, movement/direction (actuating), and supervision (controlling). The function of managementitself is to plan, organize, coordinate and control resources so that goals can be achieved effectively andefficiently.Application-based mosque management aims to provide more knowledge to mosque administratorsin managing mosques in a professional, accountable and transparent manner. In addition, applicationbased mosque management will educate mosque administrators to use technological and informationadvances in managing, recording and reporting all forms of important information in a professional,accountable and transparent manner. Therefore, application-based mosque management is essentiallytraining and developing the ability of human resources (HR) in managing mosques in accordance withthe progress and demands of the times. This is where the role of application-based mosque managementis needed in managing the mosque professionally, accountably and transparently.
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