Purpose This paper aims to bring together research on housing market area, submarket and household migration into a systems approach that helps us gain a better understanding of the structure and dynamics of a housing market and identify housing problems for a large metropolitan area. Design/methodology/approach The paper uses a geographic information system (GIS)-based method with simple quantitative techniques, including spatial analysis, location analysis, house price clustering and cross-tabulation. The analysis is based on migration data from the 2011 Census, house price data from the Land Registry in 2011 for Greater Manchester at the ward level and the output areas level. Findings The results show that different submarkets and housing market areas had different patterns of spatial migration and connections with other areas. Through a systematic analysis of migration and house price in combination, it also found a close connection between destination submarkets and the ages of migrants and identified specific problematic patterns for a large metropolitan area. Research limitations/implications The interactions between the owner-occupied sector and the social and private rented sectors are arguably an important omission from the analysis. Also, it is acknowledged that clustering ward units based on price differentials is subject to distortions in terms of specification, size and shape. Moreover, the use of the large samples may result in very small p-values, leading to the problem of the rejection of the predefined hypothesis. Practical implications A systematic analysis of migration and house price in combination may be used to gain a better understanding of the housing market dynamics and identify housing problems systematically for a large metropolitan. It may help to identify low-demand areas, high-demand areas and assist planners with decisions in allocating suitable land for new housing constructions. Social implications The GIS-based method introduced in the paper could be considered as an effective approach to provide a better basis for determining policy interventions and public investment designed to allocate land resources effectively and improve transport systems to change existing problematic migration patterns. Originality/value This paper fills a gap in the international literature in relation to adopting a systems approach that analyses migration and house price data sets in combination to systematically explore migration patterns and linkages and identify housing problems for a large metropolitan area. This systems approach can be applied in any metropolitan area where migration and house price data are available.

PurposeWith access to the large-scale search data from Rightmove plc, the paper firstly indicated the possibility of using user-generated data from online property portals to predict housing market activities and secondly embraced a GIS approach to explore what people search for housing and what they chose and investigated the issue of mismatch between search patterns and revealed patterns. Based on the analysis, the paper contributes a visual GIS-based approach which may help planners and designers to make more informed decisions related to new housing supply, particularly where to build, what to build and how many to build.Design/methodology/approachThe paper used the 2013 housing search data from Rightmove and the 2013 price data from Land Registry with transactions made after the search period and embraced a GIS approach to explore the potential housing demand patterns and the mismatch between searches and sales. In the analysis, the paper employed the K-means approach to group prices into five levels and used GIS software to draw maps based on these price levels. The paper also employed a simple analysis of linear regression based on the coefficient of determination to investigate the relationship between online property views and values of house sales.FindingsThe result indicated the strong relationship between online property views and the values of house sales, implying the possibility of using search data from online property portals to predict housing market activities. It then explore the spatial housing demand patterns based on searches and showed a mismatch between the spatial patterns of housing search and actual moves across submarkets. The findings may not be very surprising but the main objective of the paper is to open up a potentially useful methodological approach which could be extended in future research.Research limitations/implicationsIt is important to identify search patterns from people who search with the intention to buy houses and from people who search with no intention to purchase properties. Rightmove data do not adequately represent housing search activity, and therefore more attention should be paid to this issue. The analysis of housing search helps us have a better understanding of households' preferences to better estimate housing demand and develop search-based prediction models. It also helps us identify spatial and structural submarkets and examine the mismatches between current housing stock and housing demand in submarkets.Social implicationsThe GIS approach in this paper may help planners and designers better allocate land resources for new housing supply based on households' spatial and structural preferences by identifying high and low demand areas with high searches relative to low housing stocks. Furthermore, the analysis of housing search patterns helps identify areas with latent demand, and when combined with the analysis of transaction patterns, it is possible to realise the areas with a lack of housing supply relative to excess demand or a lack of latent demand relative to the housing stock.Originality/valueThe paper proves the usefulness of a GIS approach to investigate households' preferences and aspirations through search data from online property portals. The contribution of the paper is the visual GIS-based approach, and based on this approach the paper fills the international knowledge gap in exploring effective approaches to analysing user-generated search data and market outcome data in combination.

No abstract