Purpose. The proposed article actualizes the expediency of developing a systematic approach to international marketing, pays attention to the concept of sustainable development. The purpose of the article is to form a systematic approach to the marketing of production based on the concept of sustainable development.Methodology. The methods used involve the structural observation of the countries' ratings on the key indicators level of the investigated distribution channels of products around the world. The method explains monitoring and evaluation of the policy of state support for environmentally friendly production; emphasizes distribution channels worldwide; obtains principles related to sustainable development and the global market place.findings. The results of the research represent the systematic approach to the strategic provision for sustainable development of the world market. The findings considered in accordance with the notion of the systematic approach aspects for the world mar ket and, in the conclusion, their general implications are explored in relation to the notion of the sustainable development.originality. New strategic approaches to the formation of a marketing complex for sustainable development have been investi gated and developed. The conceptual foundations for the sustainable development at the megalevel have been improved. Authors have created the systematic approach to the strategic provision for sustainable development by the international marketing at the megalevel.Practical value. The results of the study can be used by companies and enterprises in different countries of the world. The ob tained results could be taken into account by governments when developing and implementing new policy for transition economies considering the experience of countries with high indicators of sustainable development and distribution channels.

Abstract. The article discloses development peculiarities of the global Islamic financial industry and determines its interplay with the economic growth of Muslim countries. The aim of the article is to reveal current trends in key segments of the global Islamic finance market (Islamic banking, capital market and Iinsurance) and analyze the impact of each of them on the economic growth of the countries, which are most developed in the field of Islamic finance. The countries surveyed were selected according to the Islamic Finance Development Indicator (IFDI), which reflects the general state of the Islamic financial industry worldwide and in each country. IFDI is based on five indicators: quantitative development (QD), knowledge, governance, corporate social responsibility (CSR) and awareness. In 2019, the United Arab Emirates (UAE), Bahrain, Indonesia, Malaysia and Saudi Arabia were the most developed countries in terms of Islamic finance. Examining the impact of different types of Islamic financial assets on the GDP of these Muslim countries, we used Eviews10 to conduct a regression analysis, which showed a positive relationship between GDP and only two types of assets, namely bank and Islamic bonds (sukuk). associated with significant volumes of these segments of the global Islamic financial market and the tradition of investing in key sectors of the economy. We discovered the negative relationship between GDP and Islamic insurance (Takaful) in all countries studied, which can be explained by ineffective investment strategies of Islamic insurance companies, which suffer from low profitability and are unable to increase their assets in line with current trends in innovation and development.  We also found the inverse relationship between Islamic funds and GDPs of the UAE, Malaysia and Saudi Arabia, which may be related to the distribution of financial resources from these countries to other parts of the world and investment cycles, including the waiting period before repatriation of profits and interest; the concentration of funds in major markets makes it impossible to scale their activities in the global market. Keywords: Global islamic finance, Islamic banking, Islamic capital market, Sukuk, Islamic funds, Takaful, Economic growth. JEL Classification G15, O43, O53, Z12 Formulas: 1; fig.: 1; tabl.: 5; bibl.: 20.

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