This study aims to understand guests' perception of spa hotels relationships of brand cognition, service quality, leisure experience and repurchase intension. Survey system targeted on Miaoli County Tai District's most advanced spas, Tyan Hot Spring Resort, for the study area, and to the field to the Taian hot spring area hotel accommodations were targeted in the spring during peak season (December through February), mining census methods were used to collect data, with a total of 387 valid questionnaires collected. Based on statistical analysis, this study found as follows: (1) Brand cognition positively impacts consume experience and service quality. Through these two variables on repurchase intension, there exists indirect effect. (2) Service quality has positive impact on repurchase intension. (3) Consume experience has positive impact on repurchase intension. In sum, we summarize findings, making specific and practical recommendations for spa operators to serve industry and for researchers as references.

The study touches upon the interrelationships between motivation, tourism quality, perceived value, satisfaction and behavioral intention, with a focus on pilgrims visiting Fengtain Mazu Temple in Hingang, Yunlin County, Taiwan. The study is conducted using convenient sampling and collected 674 valid questionnaires, which are then probed using descriptive analysis and PLS. The results show that worship Mazu motivation, tourism quality, perceived value and satisfaction have positive effect on tourist's behavioral intention.

The purpose of this study is to analyze the college students to participate in large-scale sporting events volunteers' job satisfaction, perceived value, and willingness to participate again. Students targeted investigation department has been involved in major sporting events volunteer service, convenience sampling survey received 577 valid questionnaires. The information obtained by the statistical analysis, the study found: 1 in job satisfaction, the partners get along with volunteers Harmony "is the highest. Students volunteering to participate in the "job satisfaction" and "perceived value" have predicted "willingness to re-participate". According to the above results, the study not only the future want to handle the planning of large-scale sporting events volunteer service specific recommendations and also proposed direction for future research.  Index Terms-volunteer, job satisfaction, perceived value, willingness of re-participation.