The article presents the results of theoretical and empirical studies of social intelligence of students of a medical College in the implementation of socially useful activities by means of volunteer work.Social intelligence is considered as a relatively stable system of intellectual abilities, which are expressed in social behavior of the individual. The author highlighted the role of social intelligence in the activities of future health professionals.The article analyzes psychological studies on the problem of social intelligence.During the empirical study revealed the level of social intelligence of students-volunteers, established its relationship with the level of empathic tendencies and the type of interpersonal relations.It is noted that the formation of social intelligence defines social perception, social sensitivity, social thinking, reflection and empathy. Social intelligence is the ability to develop in social interaction. The level of development of social intelligence in General and its individual abilities associated with the personal characteristics and features identify companies.Found that social intelligence is part of the communicative-reflective component of psychological readiness of students to volunteer activities, include the appropriate communicative competence as the ability to formulate their opinions and to understand the other person's opinion, the ability to recognize both verbal and nonverbal cues in the communication process, accounting for age and individual aspects of communication, availability of appropriate perceptual mechanisms (empathy, reflection, identification), the ability to interact with colleagues and people assisted, ability to work in a team and find a way out of conflict situations and etc.It is concluded that the development of social intelligence of future specialists due to empathic tendencies, the prevailing structure of values, respect for others, their behavior and actions, types of interpersonal relations.The identified level of social intelligence of students and volunteers, its relationship with the level of empathic tendencies and the type of interpersonal relations indicates the need to develop experimental psychological program of formation of social intelligence in future medical professionals.

On the basis of numeral experimental studies, it is stated that the basic stages of any mental skills formation are physiological and neuropsychological levels. It is proved that physiological support is a complex functional system, which consists in the interaction of individual brain structures and it is an integral system of vital activities of the organism. The neuropsychological level involves the features of the brain organization of the process of communicative interaction. It is shown that the analysis of neuropsychological support of a communicative act enables to realize the essence and mechanisms of communicative processes at the level of brain structures functioning. It is noted that neuropsychological mechanisms, including psychoperceptual, psycholinguistic levels of constructing communicative actions, provide higher levels of the communicative process organization. It is found out that the psychoperceptual level of the communicative actions constructing is the initial stage of communicative interaction, which is represented by social perception as the ability to perceive, understand and shape the impression concerning other people. The theoretical analysis of conceptual approaches to communication research is realized. The direction of communicative actions construction is defined. It is shown that the strategic direction of the communicative functions formation is the need to consider not only the content-based characteristics but also the level ones that determine the sequence and stage-formation of the correction and development work on the formation of communicative skills. On the basis of the research, four basic levels of constructing communicative actions (neuropsychological, psychoperceptual, psycholinguistic and social and psychological) are determined. They allow to prepare psychological work on the development of communicative actions and skills successfully. The neuropsychological level is established to involve understanding the features of the brain organization of the process of communicative interaction. The psychoperceptual level is represented by the processes of social perception in the system of communicative relationships. The psycholinguistic level is a means of transferring the cognitive and emotional states of the interlocutors through speech. The social and psychological level includes communication as an instrument of socialization. The basic and systemic levels of communicative actions constructing are outlined with the help of the scientific analysis and the strategy on the development of communicative functions is formed on this basis.

Introduction. The article presents the results of a neuropsychological study in outdoor advertising. Diagnostic capabilities of the neurointerface to evaluate the efficiency of passwords are considered. The leasing process and existing methods of performance evaluation are highlighted. The specificity of neuropsycholinguistics in the approach to the analysis of the mental activity of the individual in the acquisition and use of language is shown. The ultimate goal of this neuropsycholinguistic study is to find out what exactly pleases the voter and what prompts the candidate to support the electorate of a particular region, which in turn will allow him to adjust the content of political advertising by making it highly effective. Methods and Techniques of the Research. The EMOTIV Epoc + mobile 14 channel neurointerface was used to study the neuropsychological study of political slogans from outdoor advertising. In addition, we have used professional EEG monitoring software to visualize brain electrical activity and to transform transformed EEG indicators in the form of basic cognitive-emotional indicators: EmotivPRO and EMOTIV Brain Activity Map. Ranking of slogans on the effectiveness of influence on the electorate was carried out on the basic raw EEG data and their transformation into cognitive-emotional indicators: stress, interaction, interest, excitement, concentration, relaxation. This set of neuropsychological techniques is a relevant highlight. The poll was attended by potential voters in the 2019 presidential election. The sample size is 30 men and 30 women. Results. As a result of a neuropsychological study of political slogans on outdoor advertising, it was found out which slogans are the best, good, mediocre, ambiguous, ineffective, ineffective and negative for voters. The results of the study were published on November 16, 18 on the social network “Feusbuk” and November 20, 18 on the TV channel “True here” in the broadcast “In the field of excitement” issue No 24. Conclusions. Summarizing the findings and interpreting the cognitive-emotional indicators, it was concluded that in order to create an effective psychological impact on the voter’s behavior, it is recommended to have the word “Ukraine” in the slogan, to avoid the motivating words (for women, it is the army and everything related to violence and death, and for men everything related to the provision of material goods), the use of religious sentimentality in women, and gender mainstreaming when targeting slogans.

Доктор психологічних наук, професор, завідувач кафедри загальної та практичної психології, Кам'янець-Подільський національний університет імені Івана Огієнка, м. Кам'янець-Подільський (Україна)

Доктор психологічних наук, професор, завідувач кафедри загальної та практичної психології, Кам'янець-Подільський національний університет імені Івана Огієнка, м. Кам'янець-Подільський (Україна)