This article examines the metaphoric frames in the coverage of the Euro crisis in newspapers across five EU countries. Our quantitative frame analysis identified five dominant frames: war, construction, disease, natural disaster, and game. In all five countries, the Euro crisis as war turned out to be the most prominent news frame. Such framing uses martial, aggressive language to describe the European public sphere. This finding is not without importance, as newspapers play a key role in shaping the general public's perception of the Euro crisis and by extension the European Union's institutional elite and its (in)ability to cope with crisis.

This article focuses on how spirituality and commercialism are intertwined in the representations of yoga in the media. For this study, articles on yoga were collected from seven Finnish popular magazines, and analyzed using qualitative close reading guided by sensitizing concepts of subjective wellbeing spirituality and prosumerism. The results show that looks, wellbeing and health are found to be the main selling points of yoga, whereas spirituality is used as a distinguishing device and a tool for constructing a consumer identity associated with ‘spiritual’ values. The material also raises questions on the possibility of anti-consumerist trends within contemporary yoga.

After the digitalisation of the photographic process, an ample debate has revolved around one question: can people still trust in news photographs? To answer the question we first need to know what trust is and how it is conceptualised in the visual experience. Therefore, we conducted an empirical reception study in order to find out how people talk about the trust related to news photographs. We found that trust is a complicated and dynamic phenomenon, which is very hard to capture. With the aid of frame analysis, the study elicits four dimensions of trust: 1) Tacit trust is the general frame upon which people act in everyday life, also when watching news images; 2) Measured trust is activated when the viewer takes a conscious risk in that the news image is not representative of reality. Yet this is a trusting approach to the image; 3) Contextual trust is negotiation of trust, comparing different genres and contexts; 4) Finally, doubt comes to the fore when the viewer openly questions the veracity or the purpose of the image, whether it is manipulated or selected in order to persuade the viewer for a certain cause. The study shows that readers' trust is a multidimensional process, yet the frame of tacit trust is the most common among interviewees. Trust in the case of news images can be expanded to reflect audiences' trust in media at large.

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