Wellbeing for sale: Representations of yoga in commercial media

Puustinen, Liina; Rautaniemi, Matti

doi:10.33356/temenos.40878

Cited by 13 publications

(9 citation statements)

References 35 publications

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“…To demonstrate the applicability of making refuge as an analytical framework, a guiding ethos and praxis, consider the cultural erasure facing heritage Buddhists in the history of Buddhism and the development of secular mindfulness in the U.S. Hsu (2016a) has interrogated the unacknowledged operations of white supremacy alongside the neoliberal logics of governmentality shaping the adaptation of mindfulness in educational contexts. She connects analogous critiques of how race and cultural appropriation shape the mainstreaming of yoga (Antony 2014;Puustinen and Rautaniemi 2015) with Joseph Cheah's study of white supremacy vis-à-vis the Burmese American Buddhist experience. 2011.…”

Section: Heritage Buddhism and White Supremacy In The United Statesmentioning

confidence: 96%

Vulnerability, Response-Ability, and the Promise of Making Refuge

Ng¹,

Walsh

2019

Religions

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This paper proposes “making refuge” as a conceptual placeholder and an analytical rubric, a guiding ethos and praxis, for the engaged Buddhist aspiration of responding to the social, political, economic, and planetary crises facing the world. Making refuge is conceived as the work of building the conditions of trust and safety necessary for living and dying well together as co-inhabitants of diverse communities and habitats. The paper will explain the rationale for making refuge by connecting the dharmic understanding of dukkha with feminist conceptualizations of the body and vulnerability. This will chart some theoretical and methodological pathways for engaged Buddhism to further its liberatory aspirations in reciprocity with emergent movements in radical critical theory, contemplative studies, and social and ecological activism. The paper will also examine the effects of white supremacy in U.S. Buddhism through the framework of making refuge. This will demonstrate how political healing and restorative justice might be cultivated through a dispositional ethics that pays appropriate attention to the vulnerabilities facing oppressed people.

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Section: Heritage Buddhism and White Supremacy In The United Statesmentioning

confidence: 96%

Vulnerability, Response-Ability, and the Promise of Making Refuge

Ng¹,

Walsh

2019

Religions

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“…Yksittäisiä ja erilaisia CAM-käytänteitä, harjoitteita ja toimijoita on kyllä tutkittu runsaasti. Suomessa tarkastelussa ovat nykypäivän ilmiöistä olleet muun muassa äänimaljahoidot (Annunen tässä teoksessa), jooga (Broo & Königstedt 2016;Ketola 2008;Puustinen & Rautaniemi 2015), kanavointi (Hulkkonen 2021), buddhalaiset parantamiskäytänteet , Valo rukous-toiminta (Raunola 2018), reiki ja enkelihoidot (Utriainen 2017a(Utriainen , 2017b. Nämä tutkimukset eivät pääsääntöisesti kuitenkaan pyri vertailevaan CAM-ilmiön jäsentämiseen.…”

Section: Johdantounclassified

“…Uskontotieteilijä Anne Koch (2015;ks. myös Lau 2000;Puustinen & Rautaniemi 2015) tarkastelee vaihtoehtoisia ja täydentäviä hoitoja tällaisessa markkinoiden ja kulutuksen kehyksessä. Hänen mukaansa vaihtoehtoisten ja täydentävien hoitojen voidaan katsoa olevan olemassa samoilla markki noilla biolääketieteen kanssa.…”

Section: Cam Yksilökeskeisyyden Ja Kulutuskulttuurin Ilmentymänäunclassified

Uushenkisyys

2022

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New spiritualities Contrary to the secularism thesis of the 20th century, religion did not disappear from the Western experience. Rather, religiosity took on new forms, which emphasized individuality, experientiality, and corporeality, and highlighted lifestyle consumption. These new spiritualities came to be understood as the opposite of religiosity: people identified themselves as being not religious, but spiritual. The book examines new spiritualities as a concept, a phenomenon, and a subject of research. It introduces the history of the concept and the different past approaches in the research field, and discusses the diversity of the phenomenon of new spiritualities, especially in 21st century Finland, through various case studies. The book shows the multiple ways in which new spiritualities intertwine with different sectors of the society and blur spirituality’s boundary with religion, health care, art, and popular culture, for example. The book is the first book-length presentation in Finnish of the field of new spiritualities.

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“…As opposed to the traditional yogic path, in contemporary western societies, it is often seen that yoga is presented as mainly a physical form of exercise (Beaman, 2016). Additionally, modifications of yoga are broadly apparent with the upsurge of innovative styles such as hip-hop yoga, yin yoga, yoga rave, chi yoga and so on (Puustinen & Rautaniemi, 2015). Likewise, newly created styles such as goat yoga are trending (Rodriguez, 2019).…”

Section: Yoga In Wellness Businessesmodifications and Perceived Authenticitymentioning

confidence: 99%

The wellness modification of yoga in Norway

Dutt

Selstad

2021

International Journal of Spa and Wellness

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This article looks at divergent views of yoga as a complementary wellness activity in Norway through a study of yoga classes whilst employing a qualitative research methodology. Furthermore, the research focuses on how and why yoga is modified by instructors. The discourse is analysed through the application of interpretative phenomenological analysis. Findings indicate that a need for stress relief creates a demand for alternative wellness practices, such as yoga. However, modifications made by instructors to the traditional practice in order to complement the cultural norms of the clients may pose challenges for clients in deriving the maximum benefits. Modifying the practice may also inhibit clients from completely exploring the correct techniques. Besides, marketing yoga as merely a physical activity while attempting to present it as a culturally neutral practice is only a partial offer. Eliminating key elements, such as meditation, chants and breath awareness techniques, suppresses the authenticity of the traditional format which centres on a holistic mind-body-soul approach. Along with achieving optimum physical benefits, improving mental wellbeing is equally integral through yoga. Hence, for service providers, it is imperative to be conscientious of maintaining the authenticity of the yogic practice as opposed to compromising it in lieu of profitability.

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Wellbeing for sale: Representations of yoga in commercial media

Cited by 13 publications

References 35 publications

Vulnerability, Response-Ability, and the Promise of Making Refuge

Vulnerability, Response-Ability, and the Promise of Making Refuge

Uushenkisyys

The wellness modification of yoga in Norway

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