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Clothing is a way of expressing, through verbal testimony, patterns of cultural principles, and being able to understand consumer behavior. Thus, through the interfaces of a symbolic product, it is possible to perceive the identity construction that individual sex press to fight against social discrimination and exclusion. Research has the study aims tounderst and the symbolic representations present in the consumption of clothing by homosexuals. Based on a qualitative approach, centered on the subjectivity of symbolic cultural meanings and supported by the family of theoretical perspectives that make up the CCT (Consumer and Culture Theory), in-depth interviews were conducted with homo-affective consumers and analyzed with Spiggle's methodological proposal (1994). The main findings found were that individuals have their own style when choosing a clothing, and try to make a mix of accessories and clothing to be able to suit their personal taste, so clothing is understood as a language and can express communication, for stimulate the individual's tactile and visual relationships. Given this, the body also represents a way of expressing identity, whe ther through piercing or tattoos.

The interfaces of a product with a high symbolic value as an automobile, the presence of elements that constitute theoretical advances in objects of study of psychology is perceived, such as the theories of the full / empty nest and attachment. The research aims to understand the consumption of automobiles by the elderly through exchanges between generations with a focus on the aforementioned theories. Based on a qualitative approach, centered on the subjectivity of symbolic cultural meanings and supported by the family of theoretical perspectives that make up the CCT (Consumer and Culture Theory), in-depth interviews were conducted with elderly consumers (over 65 years old) and analyzed with the Spiggle's methodological proposal (1994). The main findings found that the attachment to the automobile is greater than to other goods or other family members who participate in intra-generational consumption exchanges. In addition, when the children leave the home -moving from the full nest to the empty nestthe car becomes overvalued with the transfer of emotional feelings of affection. Secondary elements are also discussed, such as the financial organization used by the group to consume the good, valuing comfort requirements linked to age and the car as a language.

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