PurposeThis research investigates the role that having a trademark and a social media presence play in the development of international activities as well as their influence on performance for small and medium-sized enterprises (SMEs) operating within the fashion sector of the United Kingdom and Ireland.Design/methodology/approachQuantitative analysis was carried out by integrating information from several data sources. The hypotheses proposed in the authors’ research model are tested on a sample of 102 SMEs, applying bivariate analysis and variance-based structural equation modelling (partial least squares).FindingsBased on the authors’ empirical evidence, the fashion SMEs could improve their performance through two important marketing tools: registered trademark and social media. On the one hand, SMEs with a registered trademark are more present in the international markets, and it also implies higher performance. On the other hand, there is no significant relationship between SMEs with social media and a presence in international markets.Originality/valueThe aim of this paper is to investigate the effect of trademark and social media participation on firms which varies depending on what managers of fashion-related SME companies want to prioritize. Hence, these two marketing tools could be useful for managers to decide on what resources to invest, to register a trademark or to be present in social media, subject to their firms' strategy and objectives.

Global environmental problems, such as global warming, pollution, or deforestation, are critical issues that require a rapid and common response. In this context, companies play a decisive role in achieving environmental objectives through the ecological knowledge they can store and manage. In this context, the present research focuses its interest on analyzing how the set of green intangibles possessed by organizations, i.e., Green Intellectual Capital (GIC), affects their Green Performance (GP). Specifically, the study shows how GP is influenced by GIC through the mediating role of the Green Innovation (GI) variable. Therefore, the research questions to be answered by this study are as follows: Does GIC influence environmental performance? Does GI mediate the GIC-GP relationship? What actions can companies take to improve their GP? There are several reasons that have led us to carry out this research. First, there is little empirical evidence of the relationships proposed in this study. Second, to the best of our knowledge, there is no previous research that has contextualized the relationships raised in the wine industry, thus representing an advance in the comprehension of the constructs studied. Third, GIC represents an incipient field of study that needs to be developed and established within the literature linked to Intellectual Capital (IC). In order to achieve the proposed objectives, data from a survey of 202 wineries in Spain were used and a quantitative approach was followed using Structural Equation Modeling (PLS-SEM). The results of the research indicate that there is a positive and significant relationship between GIC and GP. In addition, GI partially mediates the relationship between these two variables, playing a key role in the environmental management of wineries. The theoretical and practical contributions of the study improve the understanding of the relationships raised, being a pioneering study due to its contextualization in the wine industry, as well as providing a series of guidelines for both environmental managers and winemakers to improve their GP.

The hospitality sector has been severely affected by the COVID-19 pandemic, and the situation of rural accommodation is particularly noteworthy due to its close relationship with the environment. In this context, the role of CSR as a strategy that contributes to social, economic, and environmental well-being takes on a crucial role. The main objective of this paper is to contribute to the early scientific literature analysing the influence of CSR strategies on the resilience of rural hotels in the wake of COVID-19. A total of 100 Spanish managers' responses were analysed through PLS-SEM. The findings demonstrate a positive and significant impact of CSR strategies on resilience levels, and the effect of resilience on hotel performance. Additionally, we have found a mediating and moderating effect in the above-mentioned relationship. In terms of moderation, we show that the relationship is intensified when hotels possess an official sustainability certificate. And in terms of mediation, COVID-19 actions carried out by rural accommodations mediate the CSR-resilience relationship. Thus, the contribution of this study lies in providing solid long-term strategic alternatives based on sustainability to enable rural hotels to cope with cyclical crises and provide new insights in the hospitality industry literature.

Purpose This paper aims to know the dimension and scope that research on the district effect has had in the literature about industrial districts, as well as to shed some light on the connection between industrial districts and business results; or expressed differently, on how being located in an industrial district or not affects or might influence the performance of the firms located therein. Design/methodology/approach The purpose of this paper has been achieved through an exhaustive review of the empirical literature dedicated to the so-called district effect. The papers selected in the analysis were selected on the basis of the following criteria: (1) publications in scientific journals; (2) studies carried out in Spain and Italy; and (3) works published between 1994 and 2017. Findings The outcome of the literature review suggests, on the one hand, that the debate on the extent to which the territory influences the competitiveness of firms located in industrial districts still remains a topic of great interest. It can additionally be observed that most of the works dedicated to measuring the district effect have done so using three dimensions: (1) productivity/efficiency; (2) international competitiveness; and (3) innovation. Practical implications From a theoretical perspective, the findings of this paper make it possible to carry out an integrating proposal for the measurement of the district effect which revolves around three dimensions (productivity/efficiency; international competitiveness; and innovation). Originality/value This paper makes a twofold contribution to the literature: (i) it brings together the most important empirical contributions that measure the competitive advantages obtained by firms located in industrial districts through the district effect; and (ii) it theoretically and empirically establishes the essential dimensions of that effect.

The aim of this research is to explore the positive effect of dynamic capabilities on firm performance in Spanish hotels to further expand the ongoing knowledge of management strategies in a dynamic environment. It also embraces novel issues by linking uncertain changes with the current literature on the COVID-19 crisis. This study also emphasizes the mediation effect of innovation capability as a key hotel strategy in today's world. The final sample is composed of 212 hotels in Spain. The results reveal a positive and significant influence of dynamic capabilities on hotel performance, which is mediated by innovation capability (partial mediation effect). Both theoretical and practical implication of this research can help navigate the economic consequences of the COVID-19 pandemic.