-Despite increased governmental efforts towards promoting healthy and active lifestyles among Brazilians, physical inactivity is a serious concern in the population. Therefore, we developed a new approach to community interventions for the promotion of physical activity called "Project VAMOS: Active Living, Enhancing Health". In this article we review information about the conception of the program, as well as name, brand, and logo development. We discuss issues related to translation and cultural adaptation, evaluation strategies, and we review lessons learned from the pilot phase of the project that involved older adults and public health centers (CS) in Florianopolis. One hundred older adults registered in six CS participated in the pilot study. They were randomly assigned into three different groups: "VAMOS" (n=33), traditional physical activity classes (n=35), and a control group (n=32). "VAMOS" is an educational program based on behavioral change principles that consists of 12 meetings. Based on an American evidence-based program ("Active Living Every Day"), "VAMOS" was translated and culturally adapted to the Brazilian context. A number of adjustments were made to the original American version of the program prior to conducting the pilot study. For example, the content of the lessons and homework were revised, we shortened the length of the lessons, as well as lowered the complexity of some of the materials. The results of the pilot study suggest that there was broad acceptance of the "VAMOS"program by the older adult participants. Also, interviews with administrative staff and health professionals working for the CS indicated a possibility and interest to continue to offer "VAMOS" as part of their regular programming for the community. In summary, "VAMOS" has great potential to be used with the Brazilian population. Adjustments are necessary for its utilization with other age groups and across different regions in Brazil. Key words: Behavioral change; Older adult; Physical activity program; Public health centers. fisica "tradicional" (n=35) Resumo -Apesar do aumento nos incentivos públicos voltados à promoção de um estilo de vida ativo entre os brasileiros, o perfil de inatividade física da população � preocupante� �este senti� � preocupante� �este senti� preocupante� �este senti� do, desenvolvemos uma nova estrat�gia de intervenção na comunidade por meio do programa "VAMOS: Vida Ativa Melhorando a Saúde"� �este artigo, serão discutidos informações referentes à concepção, à criação do nome, ao logotipo, à tradução, às adaptações culturais, às estrat�gias de avaliação do programa e aos primeiros resultados obtidos no estudo piloto conduzido entre idosos em Centros de Saúde (CS) de Florianópolis� Participaram do estudo 100 idosos cadastrados em seis CS� Os idosos foram direcionados aleatoriamente a participarem de um dos três grupos do estudo: "VAMOS" (n=33), atividade

The present study aimed to present a Logic Model (LM) of the “Vida Ativa Melhorando a Saúde” (VAMOS – Active Life Improving Health) program for its application in community interventions in adults and old age in Brazil. The VAMOS program purpose is to motivate people to have a healthier lifestyle. It is divided in 12 group meetings usually held weekly, varying from three to five months of duration. VAMOS is guided by specific booklets and conducted by health professionals with prior certification. The LM consists of activities (advertising, meetings, community outreach), products (financial resources, promotion, increase in attendance) and short, medium and long term objectives (adoption of the program, knowledge and empowerment of participants). Participants of the VAMOS program maintained their physical activity levels for longer when compared with traditional and control groups. VAMOS is under expansion in Brazil, supporting behavior changes in order to reach a healthier lifestyle.

As discussões em torno das novas tecnologias e das grandes mudanças culturais da sociedade contemporânea que delas resultam têm aumentado nos últimos anos, na medida em que se percebe o aumento do uso dos smartphones, que são incorporados ao cotidiano dos indivíduos e que constroem novas relações entre recepção, produção e disseminação de conteúdos. É neste panorama que surgem os app (aplicativos móveis), cujo desenvolvimento demanda atenção especial a questões de usabilidade, conteúdo e experiência do usuário. O presente artigo tem como objetivo avaliar a interface de aplicativos de conteúdo de instituições de ensino superior do sul do Brasil, das categorias de utilidade, produtividade e imersão, a partir da análise, baseada no estudo do GQS/INCoD/UFSC e verificar se o conjunto de heurísticas de usabilidade proposto possui alguma limitação em relação a avaliação de diferentes categorias de aplicativos. Os resultados mostraram que existem sim limitações, mas estas são pequenas e podem ser sanadas se os avaliadores souberem adaptar melhor as ferramentas ao contexto de avaliação.

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