Management and promotion about tourims are very important to influence tourist in order to visit and stay in the destination of area of tourism. the Banten departement of tourism are important to use the approach of marketing public relations in order to develop product tourism and public cooperation to make promotion tourism.
Abstract. Tour and Travel companies during the Covid-19 pandemic faced challenges that were not easy to deal with, given the existence of regulations imposing restrictions on community activities which resulted in limited use of tour and travel services for tourism. This study aims to describe the marketing communication strategy which consists of : (1) communication; (2) marketing communication; (3) marketing communication purpose; (4) marketing strategy; (5) communication marketing strategy; (6) marketing public relations; (7) digital marketing; and (8) tourism at PT. Justatrip Justatrip Sahabat Perjalanan. The approach used is descriptive qualitative. The research subject is the owner of PT. Justatrip Justatrip Sahabat Perjalanan, Syarief Darmawan (Owner), Reizhard Fernando (Marketing Communication). Data collection techniques in this research are using literature study techniques, observation (observation), and interviews. Data were analyzed using models from Miles and Huberman with the stages of data collection, data reduction, data presentation, and drawing conclusions. The data validity test was done by triangulating the data sources. The results showed that the marketing function as the survival of the company is very important because it is responsible for the company's income. X's marketing communication strategy includes Advertising and Promotions. Abstrak. Perusahaan tour dan travel pada masa pandemi Covid-19 ini menghadapi tantangan yang tidak mudah dihadapi, mengingat adanya peraturan pemberlakuan pembatasan kegiatan masyarakat yang berdampak pada terbatasnya penggunaan jasa tour dan travel untuk berpariwisata. Penelitian ini bertujuan untuk mendeskripsikan strategi komunikasi pemasaran yang terdiri atas; (1) komunikasi; (2) komunikasi pemasaran; (3) tujuan komunikasi pemasaran; (4) strategi pemasaran; (5) strategi komunikasi pemasaran; (6) marketing public relations; (7) digital marketing; dan (8) pariwisata di PT. Justatrip Sahabat Perjalanan. Pendekatan yang digunakan adalah deskriptif kualitatif. Subjek penelitian adalah Pemilik PT. Justatrip Sahabat Perjalanan, Syarief Darmawan (Owner), Reizhard Fernando (Marketing Communication). Teknik pengumpulan data dalam penelitian ini yaitu menggunakan teknik studi kepustakaan, observasi (pengamatan), dan wawancara. Data dianalisis dengan menggunakan model dari Miles dan Huberman dengan thapan pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan. Uji keabsahan data dilakukan dengan triangulasi sumber data. Hasil penelitian menunjukkan bahwa fungsi marketing sebagai kelangsungan perusahan sangat penting karena bertanggungjawab atas pendapatan perusahaan. Strategi komunikasi pemasaran X meliputi Advertising (Periklanan) dan Promotions (Promosi).
Therapeutic communication basically aims to develop oneself (patient) and state of mind in order to lead to be more positive. This article is a qualitative research report that examines the role of narrative interaction and goodly model of parents as a form of therapeutic communication within Muslim families. The results have showed that storytelling and exemplary techniques in the sense of pleasant interpersonal communication can be used to foster the healing process and create a healthy lifestyle in the family. These techniques can keep children in a more positive state of mind, including through giving suggestions and strengthening Islamic spiritual values. This can be conducted by a clear understanding regarding the character of the child's communication, followed by seting the narrative technique and goodly model that parents must take.
Abstract. Humans are an important element in protecting the environment, because the symbiotic mutualism of which must continue to go along with the development of the earth and technology. However, there are still many people who do not respect their environment to always live in harmony, because the amount of waste and waste produced by humans is increasing every day, thus environmental problems, especially waste problems in Indonesia, are increasing in number. Zero Waste Indonesia as an online-based community that aims to change the lifestyle of the Indonesian people. In the 30 Days Zero Waste Challenge program, Zero Waste Indonesia campaigns for a minimal waste style to reduce the amount of waste in Indonesia. In this research on the digital program of the 30 Days Zero Waste Challenge campaign, qualitative research methods are used with a case study approach. Researchers used data collection techniques, namely interviews, documentation, and literature study. The purpose of this study is to find out how to plan, how to implement, why the program was chosen to be campaigned on Instagram and to find out how the supporting factors and digital barriers for the 30 Days Zero Waste Challenge campaign on Instagram @zerwowaste.id_official. The subject of this research with the main informant is Zero Waste Indonesia who can indeed provide information and with the support of informants it is hoped that they can provide views from different perspectives or information about the digital program of the 30 Days Zero Waste Challenge campaign and about waste problems in Indonesia. Abstrak. Manusia merupakan unsur yang penting dalam menjaga lingkungannya, karena simbiosis mutualisme diantaranya harus terus berjalan seiring berkembangnya bumi dan teknologi. Tetapi masih banyaknya manusia yang tidak menghalukan lingkungannya untuk selalu hidup selaras, karena jumlah sampah dan limbah yang dihasilkan manusia selalu meningkat setiap harinya, dengan begitu permasalahan lingkungan terutama permasalahan sampah di Indonesia jumlahnya semakin meningkat. Zero Waste Indonesia sebagai salah satu komunitas berbasis online yang bertujuan dalam mengubah gaya hidup masyarakat Indonesia. Dalam program 30 Days Zero Waste Challenge, Zero Waste Indonesia mengkampanyekan gaya minim sampah untuk mengurangi jumlah sampah di Indonesia. Pada penelitian mengenai program digital kampanye 30 Days Zero Waste Challenge ini menggunakan metode penelitian kualitatif dengan pendekatan studi kasus. Peneliti menggunakan teknik pengumpulan data yaitu wawancara, dokumentasi, dan studi kepustakaan. Tujuan dari penelitian ini yakni untuk mengetahui bagaimana perencanaan, bagaimana pelaksanaan, mengapa program tersebut dipilih untuk dikampanyekan di Instagram dan mengatahui bagaimana faktor pendukung dan hambatan digital kampanye 30 Days Zero Waste Challenge pada Instagram @zerwowaste.id_official. Subjek penelitian ini dengan informan utama ialah pihak Zero Waste Indonesia yang memang dapat memberikan informasi dan dengan adanya informan pendukung diharapkan dapat memberikan pandangan dari sudut pandang yang berbeda atau informasi mengenai program digital kampanye 30 Days Zero Waste Challenge serta mengenai permasalahan sampah yang ada di Indonesia.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.