One example of an agribusiness business that has implemented digital marketing is a flower trader located in Sidomulyo Village, Batu City, East Java. Previously, flower traders in Sidomulyo Village applied a conventional interest-selling system. In addition, the limitations of promotion through publication media such as advertisements in newspapers, magazines, the distribution of brochures on the streets are still rarely done because consideration of the promotional costs incurred is too large, so that sales run less optimally. The existence of these conditions caused some flower traders to trade interest in digital marketing media. Flower traders hope that implementing digital marketing can improve efficiency and business effectiveness so that the company's performance can improve. The purpose of the implementation of this research activity is to analyze the influence of the application of digital marketing on the performance of flower traders in Sidomulyo Village after applying it to business activities. The population in this study were flower traders in Sidomulyo Village, Batu City who had used digital marketing. The method of sampling uses the census method with 32 respondents. The method of analysis uses quantitative descriptive analysis with Smart PLS analysis techniques. The test results between the influence of digital marketing from the interaction between customers and entrepreneurs show the value of the path coefficient of 0.317, the T value of Statistics is 1.982 and p value 0.045 <0.05 so it can be concluded that the hypothesis is accepted, so that there is a digital marketing effect from interactions between customers and entrepreneurs towards the performance of flower traders in Sidomulyo Village, Batu City. The test results of the performance of the traders of T values are all statistically greater than 1.96 so conclusions are drawn that provide a positive influence on the existence of digital marketing on interest in Sidomulyo Village, Batu City.

One of characteristic that can influence the implementation of the main tasks of agricultural extension agents is the social-economic characteristics of each extension agent. This nature will affect the success of agricultural extension officers in carrying out their duties. This can be analyzed about the relationship of the social-economic characteristics of extension agents with the implementation of the main tasks of agricultural extension workers in Batu City. Based on these problems, the objectives of this study were obtained identifying the relationship between the social-economic characteristics of extension agents and the implementation of basic tasks. The method of sampling uses a saturated sampling method or census with the number of respondents 48. The data collection method uses a questionnaire with reference to the Likert scale and the analytical method used Partial Least Square (PLS). The results of this study are that the social-economic characteristics of agricultural extension workers in Batu City have a variety including including the productive age, higher education, long experience as an extension agent, large income and expenditure. The implementation of the main tasks of agricultural extension workers in Batu City carried out their duties quite clearly can be seen from the results of the average Work Achievement Value (NPK) of 68.70. There is a positive relationship between the social characteristics of the age and old background instructors to become extension agents with the implementation of the main tasks of agricultural extension workers in Batu City.