The development in the agricultural sector required an increase in human resource capacity. The special effort can be in the form of training and skills in processing agricultural products. The research aim was to analyze the factors that influence the dynamics of horticultural farmers groups, and assessed the level of group dynamics and the independence of horticultural farmer group members. The determination of the location of the research was performed by using a qualitative descriptive method, which was performed in two locations, which were Pujon Sub-district, Malang Regency and Batu City. The research was conducted from October to November 2019. The analysis used was descriptive analysis to describe the level of group dynamics in the two regions which were Pujon Sub-district Malang Regency and Batu City. The dynamics level of horticultural farmers in each region was categorized as low (? 20%), moderate (20.1% - 40%), normal (40.1% - 60%), high (60.1% - 80.00 %) and very high (? 80%). The results showed that the dynamics value of the horticultural group in Malang City was included in the high category, which was 77.18%. While the value of group dynamics in Malang Sub-district of Pujon was 77.08% and in Batu City was 77.27%, both regions were included in the high category.

One example of an agribusiness business that has implemented digital marketing is a flower trader located in Sidomulyo Village, Batu City, East Java. Previously, flower traders in Sidomulyo Village applied a conventional interest-selling system. In addition, the limitations of promotion through publication media such as advertisements in newspapers, magazines, the distribution of brochures on the streets are still rarely done because consideration of the promotional costs incurred is too large, so that sales run less optimally. The existence of these conditions caused some flower traders to trade interest in digital marketing media. Flower traders hope that implementing digital marketing can improve efficiency and business effectiveness so that the company's performance can improve. The purpose of the implementation of this research activity is to analyze the influence of the application of digital marketing on the performance of flower traders in Sidomulyo Village after applying it to business activities. The population in this study were flower traders in Sidomulyo Village, Batu City who had used digital marketing. The method of sampling uses the census method with 32 respondents. The method of analysis uses quantitative descriptive analysis with Smart PLS analysis techniques. The test results between the influence of digital marketing from the interaction between customers and entrepreneurs show the value of the path coefficient of 0.317, the T value of Statistics is 1.982 and p value 0.045 <0.05 so it can be concluded that the hypothesis is accepted, so that there is a digital marketing effect from interactions between customers and entrepreneurs towards the performance of flower traders in Sidomulyo Village, Batu City. The test results of the performance of the traders of T values are all statistically greater than 1.96 so conclusions are drawn that provide a positive influence on the existence of digital marketing on interest in Sidomulyo Village, Batu City.

One of characteristic that can influence the implementation of the main tasks of agricultural extension agents is the social-economic characteristics of each extension agent. This nature will affect the success of agricultural extension officers in carrying out their duties. This can be analyzed about the relationship of the social-economic characteristics of extension agents with the implementation of the main tasks of agricultural extension workers in Batu City. Based on these problems, the objectives of this study were obtained identifying the relationship between the social-economic characteristics of extension agents and the implementation of basic tasks. The method of sampling uses a saturated sampling method or census with the number of respondents 48. The data collection method uses a questionnaire with reference to the Likert scale and the analytical method used Partial Least Square (PLS). The results of this study are that the social-economic characteristics of agricultural extension workers in Batu City have a variety including including the productive age, higher education, long experience as an extension agent, large income and expenditure. The implementation of the main tasks of agricultural extension workers in Batu City carried out their duties quite clearly can be seen from the results of the average Work Achievement Value (NPK) of 68.70. There is a positive relationship between the social characteristics of the age and old background instructors to become extension agents with the implementation of the main tasks of agricultural extension workers in Batu City.

Sektor perikanan merupakan salah satu sektor utama dalam mewujudkan ketahanan pangan nasional, namun upaya pengembangan potensi perikanan budidaya khususnya perikanan budidaya air tawar memiliki tantangan dalam pengelolaannya diantaranya adalah menurunnya mutu lingkungan akibat pencemaran, semakin meningkatnya harga pakan buatan pabrik, dan tingginya serangan penyakit yang di sebabkan oleh belum tepatnya penerapan sistem budidaya ikan. Kondisi tersebut, perlu mendapatkan perhatian salah satunya melalui program pengabdian masyarakat internal (PPMI) yang dilaksankan oleh tim perikanan Universitas Muhammadiyah Malang bersama mitra kelompok pembudidaya ikan ”Raja Oling”. Tujuan dari program PPMI adalah untuk meningkatkan ketrampilan dan pengetahuan mitra terkait cara budidaya ikan yang baik (CBIB), meningkatkan kemampuan Mitra dalam menerapkan manajemen kualitas air melalui penerapan biofilter tanaman air dan pengelolaan mutu air secara berkala,  serta meningkatkan ketrampilan dan pengetahuan mitra dalam penggunaan dan perbanyakan probiotik berbasis bahan baku lokal. Kegiatan ini dilaksanakan selama 1 tahun, bertempat di masyarakat pembudidaya ikan yang tergabung dalam kelompok “Raja Oling” di Kelurahan Gadang Kecamatan Sukun Kota Malang. Metode program yang digunakan adalah melalui pelatihan dan pendampingan peningkatan ketrampilan dan pengetahuan mitra tentang cara budidaya ikan yang baik dan ramah lingkungan. pelatihan dan pendampingan teknik pengelolaan kualitas air budidaya ikan air tawar, serta meningkatkan keterampilan mitra terkait teknik perbanyakan probiotik berbasis bahan baku lokal. Hasil kegiatan pelatihan dan pendampingan penerapan manajemen kualitas air pada kegiatan budidaya ikan lele, manajemen budidaya ikan dan konstruksi kolam, dan proses pembuatan pakan ikan mandiri dan perbanyakan probiotik berbasis bahan baku lokal dapat diterima sangat baik, dan berdasarkan evaluasi dapat meningkatkan kapasitas produksi sekaligus perbaikan sistem budidaya ikan di kelompok tani Raja Oling.

The Internet of think is considered incredibly adaptable in the present digital world, one of which is non-cash payments, making it easier, faster, and decreasing human errors. It is not surprising that the government is now promoting Gerakan Nasional Non-Tunai (GNNT) program by ratifying a new application owned by one of the BUMN subsidiaries to enable payment transactions. The GNNT is now being encouraged in many sectors of Indonesian needs, including traditional markets. The objectives of this study were: 1) identifying the consumer characteristics who uses non-cash payment applications in Oro-Oro Dowo market Malang, and 2) investigating the impact of service quality, product image, and promotion on consumer satisfaction as non-cash payment application users. The research site was in Oro-Oro Dowo market, Malang. It is the first traditional market to employ non-cash payments as a payment option, with the research period beginning in April 2020. This study had 100 participants selected through the distribution of questionnaires. The data analysis employed Partial Least Squares-Structural Equation Modeling. The findings showed that the majority of respondents who use non-cash applications were female consumers (76%), had an average age of 20-25 years (47%), had undergraduate education (46%), worked as private employee (37%), and had an average income of < Rp2.000.000 (37%). The path coefficient test revealed that product image and promotion variables had a significant effect on consumer satisfaction as they had a sig value of > 0.05 while the application service variable had a sig value greater than 0.05, it had a negligible effect on consumer satisfaction.