Since the 2000s, calls for de-Westernizing the international communication research have been common, but their practical result has been very modest, as the share of non-western countries remained minimal. This article explores the hypothesis that structural factors hamper the diversity in international media research, based on the analysis of the membership of journals listed in Clarivate's Journal of Citation Reports. The data demonstrate a strong unbalance in favor of the US -- and a particular group of US universities in special -- to the detriment of the non-Western countries. The article discusses these findings in reference to the emergence of academic capitalism and the global rankings logic, which is based on ``universal'' defined from a US (and secondarily Anglophonic) viewpoint. The JCR system plays an important role in this schema, as it artificially introduces scarcity in the international publishing system and, therefore, concentrates symbolic power in the hands of a few.

A growing body of literature shows how important content is in terms of news sharing. Nevertheless, the same literature overlooks the theory and corresponding effects on audience metrics produced by news routines adapted to platform affordances. This article aims to contribute to closing this gap by investigating 99 Facebook news pages covering 13 countries ( n posts = 823,184). Causality tests demonstrate that a combination of posting regularity, the use of native video and balance of posting may lead to a virtuous cycle of news sharing. Since this is not a trivial endeavour, we conclude that success of news media requires strategic planning of news routines to make them suitable to each platform. In terms of implications for future research, the accumulated knowledge on news sharing should be reassessed since our data show that the same content has greater chances of being shared according to the variables investigated in this research.

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Este é um artigo de acesso aberto, licenciado por Creative Commons Atribuição 4.0 Internacional (CC-BY 4.0), sendo permitidas reprodução, adaptação e distribuição desde que o autor e a fonte originais sejam creditados. O argumento é que a internet, mais especificamente as mídias sociais, é uma arena na qual atores nativos destas esferas disputam os espaços da comunicação eleitoral, diversificando o ecossistema político-midiático e engajando-se na campanha. Aplicamos procedimentos metodológicos da análise de redes sociais com a finalidade de mapear os canais que mobilizaram o antipetismo no Facebook. O principal resultado é o que chamamos de Rede Antipetista, um agregado multifacetado de n=532 fan-pages, com 5.954 ligações. Essa rede alcançou mais de 10 milhões de seguidores durante a eleição. Analisamos as características da rede e dos atores que a compõem. Ao final, discutimos as implicações desse achado para a diversificação dos objetos de pesquisa em comunicação político-eleitoral.Palavras-chave: comunicação política, eleição, campanha não oficial, antipetismo, Facebook. ABSTRACTThe majority of the specialized online election literature is dedicated to the official campaign coordinated by the parties and the candidates. This paper offers a different approach, investigating the role of unofficial agents that campaigned against Dilma Rousseff and PT on Facebook. The argument contends that Internet, more specifically, social media tools, is an arena where new agents challenge the electoral communication framings, further complexifying the political and mediatic ecosystem. We applied methodological procedures of social network analysis in order to map the channels that mobilized the "against PT" discourse on Facebook. The main finding is the hereby called "Against PT Net", a set of n=532 fan pages, and 5.954 edges that reached an audience of more than 10 million followers. We discuss further implications of this finding for the diversification of research objects in electoral communication.

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