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RESUMEN La importancia del desarrollo y evaluación de competencias genéricas en los nuevos estudios de grado es un aspecto aceptado ya PALABRAS CLAVECreatividad, competencias genéricas, comunicación no-verbal, trabajo corporal. ABSTRACT Importance of development and evaluation of generic competencies in new higher education programmes is commonly accepted by the universities' community.Generic competencies training will allow students to better confront challenges from a constantly changing society. Facilitating this knowledge will involve faculties addressing student´s learning process in creative and innovative manners. Creative based methodology is broadly used in primary and secondary education for acquisition and evaluation of competencies, unlike in higher education. Generally, competences