This study aims to prove the influence of online consumer reviews and influencers on product purchase decisions in the Shopee Marketplace. This type of research uses a quantitative approach. Palembang people aged 15 until 25 years who have made product purchase transactions in the Shopee Marketplace was used as sample of this research. The data source used is primary data, data collection in this study using survey techniques by distributing questionnaires. The method of measuring the questionnaire in this study uses a 5-point Likert scale. The data analysis technique used data quality test, classical assumption test, multiple linear regression analysis and hypothesis testing. From the test results, multiple linear regression analysis proves that  the first hypothesis, that is, Online Consumer Review has a positive and significant effect on purchasing decisions in the Shopee Marketplace with significant value of 0.000 less than 0.05. As for the second hypothesis, namely Influencers have an effect on purchasing decisions in the Shopee Marketplace is rejected, with significant value of 0.221> 0.05. The novelty element of this research is the importance of influencers to reveal truthful information related to products being sold to build consumer trust, which has not been stated by other researchers.Penelitian ini bertujuan untuk membutktikan adanya pengaruh online consumer review dan influencer terhadap  keputusan pembelian produk di Marketplace Shopee. Jenis penelitian menggunakan pendekatan kuantitatif. Sampel yang digunakan adalah masyarakat Palembang dengan usia 15 s.d. 25  tahun yang sudah pernah melakukan transaksi pembelian produk di Marketplace Shopee. Sumber data yang digunkan adalah data primer,  pengumpulan data dalam  penelitian ini menggunakan teknik survei dengan  menyebarkan  kuisioner. Metode pengukuran kuesioner pada penelitian ini menggunakan skala likert 5 poin.  Teknik analisis data menggunakan uji kualitas data, Uji asumsi klasik, Analisis regresi linier berganda dan uji hipotesis.  Dari hasil uji analisis regresi linier berganda membuktikan untuk hipotesis pertama yaitu Online Consumer Review berpengaruh secara positif dan signifikan  terhadap keputusan pembelian di Marketplace Shopee diterima.  Dibutktikan dengan nilai signifikan 0,000 lebih kecil dari 0,05.  Sedangkan untuk hipotesis kedua yaitu Influencer berpengaruh terhadap keputusan pembelian di Marketplace Shopee ditolak.  Dibutktikan dengan nilai signifikan 0,221 > 0,05.  Unsur kebaruan dari penelitian ini adalah pentingnya influencer mengungkapkan informasi kebenaran terkait produk yang dijual untuk membangun kepercayaan konsumen, yang belum dinyatakan oleh peneliti lainnya.

A study entitled �The Influence of Characteristics, Attitude and Skill of Pempek Entrepreneurs in Palembang toward Successful Business Achievement� is an entrepreneurship study related to the influencing factors of succesful business achievement of pempek entrepreneurs in Palembang. This purpose of this study is to find out whether or not the entrepreneurs� characteristics, attitude and skill factors affect the succesful business achievement. Sample was selected by using purposive sampling technique. The hypothesis was tested by using multiple regression analysis. The t-test of SPSS calculation implied that the significant value of characteristics was 0.709, attitude was 0.213 and entrepreneurship skill was 0.287 (less than 0.05). Therefore, the results of the study implied that there was no correlation between characteristics, attitude and entrepreneurship skill of pempek entrepreneurs in Palembang toward succesful business achievement.

The aim of this research is to test the impact risk and trust variable toward behavior with attitude of android mobile application user as mediating variable. Total sample that used in this research 100 respondent. Base on test, instrument that used in this research are valid and reliable. This research used Component Based SEM (Partial Least Square) as method analysis. The output from this research are: (1) Trust and attitude are mediating variable in relations between risk toward attitude and behavior; (2) Risk as attitude form factor and people attitude to use android mobile applications; (3) Risk had negative relations with trust and attitude, as high risk perceived will reduce trust toward applications and attitude; (4) Trust had positive relations toward attitude and attitude had positive relations toward behavior in used android mobile applications.

The competitive business environment demands innovative efforts to create product newness. Within consumer-oriented goals, the business should create arecognizable product newness. Consumption in economic rationality is theconsumption of benefits. Therefore, recognizable product newness occurs when the product itself is perceived to be beneficial. This research resulted in two basicconcepts of perceived-benefit of product newness through consumer involvement, namely experienced-driven benefit and economically rationalized benefit. This research is expected to contribute to the theories of perceived benefit, consumer involvement, and product newness.

ABSTRAK Dampak pandemi yang sedang berlangsung saat ini telah merubah tatanan global kehidupan ekonomi. Di tingkat keluarga berdampak pada penurunan tingkat pendapatan keluarga. Situasi ini melemahkan daya resiliensi. Disini perlu diciptakan peluang-peluang baru. Dalam konteks ini keluarga menjadi sentral dimana peran ibu diberdayakan untuk tanggap terhadap perubahan sekaligus kreatif dalam mencari peluang kewirausahaan.  Kegiatan pengabdian kepada masyarakat ini dilakukan untuk meningkatkan resiliensi keluarga melalui pemberdayaan ekonomi peran ibu. Bentuk kegiatan berupa pelatihan yang dibagi menjadi dua sesi, masing-masing: (1) Pelatihan ketrampilan pendidikan kemandirian anak; (2) Pelatihan ketrampilan wirausaha pembuatan minuman herbal “peach gum”. Di akhir kegiatan dilakukan survei tingkat partisipasi peserta. Dengan menggunakan prosedur One-Sample Test diketahui skor rata-rata persepsi terhadap manfaat, keterlibatan dan keinginan untuk merekomendasi kegiatan sebesar 4 (= Setuju) (Sig. > 0.05). Demikian juga dengan Korelasi Bivariate diketahui Nilai Pearson Correlation sebesar 0.548 (Sig. 0.01) menunjukkan hubungan antara Ketertarikan terhadap Materi (KTM) dan Persepsi Materi  memiliki Manfaat (PMM), serta Nilai Pearson Correlation sebesar 0.447 (Sig. 0.05) menunjukkan hubungan antara Keinginan mengikuti Kegiatan serupa di masa mendatang (KKG) dan Keinginan Merekomendasi kegiatan kepada orang lain (KR).  Kata Kunci: resiliensi keluarga, kewirausahaan