The article conducts a study to determine the place of marketing in crisis management of the enterprise, established the role of the main aspects of crisis marketing in modern enterprises; mastered the mechanism of marketing anti-crisis management of enterprises, the purpose of which is to form a strategy for overcoming the crisis and eliminate the consequences of crisis phenomena. In the author's sense, crisis management should cover all subsystems of enterprise management: operational, technical, financial, and, especially, strategic, marketing, personnel. In the author's sense, crisis management should cover all subsystems of enterprise management: operational, technical, financial, and, especially, strategic, marketing, personnel. It is recognized that marketing in crisis management is not just one of the subsystems of the enterprise, but the basis that ensures the sustainability of all its other units. Anti-crisis marketing involves the prompt change of all components of marketing in accordance with changes in the environment, which helps to maintain maximum competitiveness of the company in market conditions. In the crisis of the organization or to prevent it, the same marketing tools are used as in stable conditions, but the goals and objectives of marketing activities change, which acquire new specific features, the main of which is the marketing anti-crisis program. The anti-crisis marketing program should ensure the production and sale of such goods that are in steady demand in the market and bring the company's main profit. The mechanism of anti-crisis marketing in the enterprise as a management system involves the presence of the object (crisis phenomena) and the subject of management, the formation of targeted management processes, subsystem monitoring environment and forecasting: determination of the stage, parameters, volumes and scales of the crisis phenomenon, development, implementation and control of anti-crisis strategies, etc.), choice of means and methods of management, creation of a clear system of adjustment and feedback. The end result of marketing anti-crisis management of the enterprise is the formation and implementation of marketing anti-crisis strategy.

The article defines the sequence of assessing the competitiveness factors of the agricultural sector (economic, international, political and legal, technological, social and natural climatic). The scientific approaches to the formation of the mechanism of the strategy realization of ensuring the competitiveness of the agrarian sector of Ukraine are substantiated. In the internal environment of such a mechanism is an interconnected complex of basic components and subordinate elements that reflect the specifics of modern market concepts in agricultural production aimed at ensuring the effective development of the agricultural sector and ensuring food security of the country. An integrated system for managing the competitiveness of the agricultural sector contributes to economic activities, improving product quality and ensuring food security. The article investigates that the agro sphere needs the state support in the reorganization of industrial and economic ties, in particular in the development of various forms of cooperation (including credit), organization of wholesale agro-food markets and the development of the agricultural market infrastructure. In such circumstances, it is essential to significantly expand the state regulatory functions, especially in terms of price regulation, in particular the support of prices for agricultural products, as well as in the strategic programming of the agricultural sector development.The purpose of the article is to investigate and analyze the complex mechanism of implementation of the strategy of ensuring the competitiveness of the agrarian sector of Ukraine as the main task of state policy.

To date, the transition to new agribusiness systems is a complex process of developing a new strategy for innovation development, which is formed in parallel with the existing strategies. The marketing strategy of environmentalizing agrarian production is, in our opinion, an innovative strategy that allows integration of environmental priorities in the strategy of economic development.This strategy takes into account the environmental factor in the economic activities of agrarian enterprises and aims at creating environmental products and services in agricultural production.It is the marketing strategy for environmentalizing agrarian production to be a link between agrarian enterprises, the market and society, as well as to ensure the formation of public opinion and the market environment environment.The formation of an effective marketing strategy for the environmentalization of agrarian production, first of all, is necessary for a full supply of food security of the country, as well as the transformation of the agrarian complex into a highly productive branch of the national economy, therefore, the study of methodological approaches to the development of this strategy is relevant and practically significant [1, p. 119].

The article presents the question of the effect of the effectiveness of various elements of cultivation technologies on the competitiveness of Camelina sativa and the profitability of its cultivation on acidic, low-fertility sod-podzolic soils. Fertilizers are one of the fast-acting and effective factors in increasing the yield of Camelina sativa. It was established that introduction of mineral fertilizers had a significant impact on competitiveness of Camelina sativa seeds. Dependence of productivity elements and yielding capacity on crops has been determined. It was established that spring cruciferous crops had different seed productivity. According to the results of conducted research, it was found that the highest seed yielding capacity among spring cruciferous crops had spring Brassica napus L., but the oil content in Camelina sativa seeds was 46.53%, which is 4.08% more than in Brassica napus L. Therefore, oil outcome from the yield of Brassica napus L. and Camelina sativa was almost the same.

Deterioration of ecological situation, increase of mineral fertilizer prices and their foreseen increase in recent years force us to look for the ways to reduce the rates of their application and alternative means of maintaining high productivity of sown fodder lands. Fertilization was and remains one of the decisive ways of increasing haymaking productivity, as well as increasing their economic efficiency. The productivity of leguminous grasses based on the study of agrotechnological measures of cultivation in the conditions of the Carpathian region is currently relevant. The studied species of perennial grasses, during the three-year cultivation, showed that the largest number of shoots was formed on the variant with horned sedge and was 1185-1201 pieces/m 2 . Medicago sativa had the smallest number of shoots (470 pics/m 2 , control (without fertilizers)). Trifolium pratense and Lotus corniculatus provided the highest productivity in relation to other species from 20 to 31%. Analysis of single-species crops productivity of perennial bean grasses by cuttings showed that the peculiarities obtained on average for all slopes, were also similar in each of two slopes. During the three-year use of the herbage on the yield from 1 ha of dry mass in both slopes, the herbage factor had the greatest influence, the share of which was 61-62%, while the share of the influence of fertilizer was 38-39%.