The main objective of the study is to formulate a new approach of assessing economic security for industrial enterprises, indicating a different approach from existing ones, to allow for the very specifics of economic activity, and to allow the use of qualitative and quantitative indicators. We justified that the effectiveness of ensuring the economic security for industrial enterprises is determined by the quality of the information basis for the actions of security entities. A methodological approach is proposed that provides for the determination of the security level at three levels: “indicator – functional component – financial indicator” and allows to obtain reliable information about the economic security of oil and gas, engineering and food industries by taking into account the specifics of their economic activities.

The article identifies the fundamental problems of innovation as a factor in strengthening the economic security of an enterprise in the context of globalization and integration of the world’s economic space. The factors that have a direct impact on innovation activity both in the country and in the world have been investigated. Clustering of individual countries was carried out and Ukraine’s place among them was determined according to the Global Innovation Index. Using the software packages MS Excel and CurveExpert 5.0, a study of the index of innovative efficiency in Ukraine was carried out; dynamics of financing innovative activities in Ukraine, as well as the impact of the level of capital investment on the volume of financing innovative activities. It is proposed to assess the level of economic security of an enterprise based on indicators of its innovative development. The features of interpreting the concept of “innovative activity of enterprises” have been investigated. The sequence and interconnection of such categories as innovative potential, innovative activity, and innovative activity are analyzed. The structure of the process of innovation activity has been investigated. The rhombus of innovative activity is analyzed, which is formed from the following elements: receptivity to new things – provision of resources – communication and organization of the innovation process – a measure of competence. In the study of the specifics of the management of innovative-active enterprises, the analysis of the features and comparison of the differences between innovation activity and other types of economic activity was carried out. The structure of the process of managing innovatively active enterprises has been developed, taking into account aspects of the safety of activities. The prospect of further research identified a thorough analysis of the features of the management process of innovatively active enterprises, considering the impact of global risks and threats. The principal purpose of the article is to study the essence and main characteristics of innovatively active enterprises in the study's context of the security aspect.

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The article provides a comparative analysis of trends in domestic and foreign tourism in Ukraine and Poland during the COVID-19 pandemic. The main directions and tools of marketing policy of balancing tourist flows for socio-economic development of the researched countries are analyzed. The main subject of the research is marketing tools for balancing international tourist flows in the investigated countries, taking into account the experience of other countries in which the field of tourism is developed. The research methodology provides for the analysis of the dynamics of tourist flows in Poland and Ukraine, the use of methods and tools of fuzzy logic using Mathlab software and the use of a matrix method of analysis to study the development of tourism at the regional level. The study used data from the World Bank, the International Monetary Fund in post-socialist countries, as well as the results of the Global Market Research-2020 and data from statistical agencies of Ukraine and Poland. It is emphasized that formation of an effective marketing policy to balance the flow of international tourism at the local level should be with the participation of the private sector and local governments. The purpose of the article: outline marketing tools for balancing international tourism flows in Ukraine and Poland, especially during the Covid-19 pandemic. Conclusions. In summary, the study identified such generalized tools of modern marketing that are most relevant in the development of policies to balance tourist flows in Ukraine and Poland, as well as in other countries, especially in the pandemic Covid-19: creating content for electronic networks (content), social media marketing (SMM), landing page or standard website, search engine optimization (SEO), media advertising, teaser advertising, consumer product support, e-mails (emails), viral marketing, strategic partnership, CPA-marketing, creation of a marketing channel, application of a comprehensive strategy of smart-tourism.

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