This research looks at the success of managing student businesses based on personal characteristics, government assistance, and entrepreneurship curriculum. The study was conducted in South Sulawesi Province, Makassar City, using primary data and secondary data. Primary data is obtained through observation and in-depth interview techniques to students of business actors in the research area, while secondary information collected from various published sources. The analytical method used is a descriptive-analytic approach. The results of this study indicate that: (1) the success of student businesses is supported by personal characteristics, government assistance, and entrepreneurial curriculum learning. (2) The strategic role of students in developing a transaction includes: (a) formulate strategies for developing micro and small enterprises through (i) soft skills-based entrepreneurship and business management and (ii) conducting intensive, systematic and integrated education and training on business management and entrepreneurship based on science and technology. (b)Providing easy access for students of business actors whose business plan is deemed feasible by the assessment team.