Management ability should be the activity that supports small and medium enterprises to be more effective and efficient in carrying out the enterprise in order to have high competitiveness. The problem occurred is there are many small and medium enterprises have poor management. The same problem also faced by Batik Tulis lasem industry, so the competitiveness of Batik Tulis Lasem industry is not optimal. This research aim is to obtain the proper enterprise management model as the effort to improve Batik Tulis Lasem competitiveness. Data analysis used is qualitative approach and SWOT analysis. The research result is the enterprise management model developed consists of production management, human resources management, marketing management and financing management. In implementing this enterprise management model is also developed criterion of enterprise performance measurement. The enterprise subjects have to carry out SWOT analysis for their enterprises, so the enterprises conditions and the competitor position this time can be identified.

The Covid-19 pandemic that has hit all countries since the beginning of 2020 has caused all sectors of life, especially the economy, to experience a very large impact. In connection with the existence of WFH and social distancing, the movement of the community in life is slow because with WFH people cannot leave the house and with social distancing people are prohibited from carrying out activities that are gathering or grouping. Rembang city  is one of the areas in Central Java which is included in the red zone, because of the presence of several people who were positive for the Covid-19 virus. So that people also do WFH and social distancing. One of the villages that experienced the impact of WFH and social distancing is Jolotundo village. One of the community activities affected by the covid-19 virus is the activity of the Jolotundo village community “pasar krempyeng”. So that the STIE YPPI Rembang service team is motivated to solve partner problems, where the focus of our activities is so that the “pasar krempyeng” trader group has a new business, where the new business can be carried out both on the production and marketing side. Methods of implementing activities that have been carried out include: counseling, management training and practice of making herbal medicine. The results of community service activities in Jolotundo village, including; There are group participants who open a new business (herbal drink), there is an attractive packaging that supports the marketing program.

The study entitled the study of marketing performance optimization using a selling-in model (a case study at the 'Marning Josss' UKM outlet in Rembang Regency) aims to create a new selling-in model by taking into account the selling-in factors that are expected to improve the company's sales performance. The expected target in this research is to get a concrete picture of the marketing performance improvement strategy of Marning Josss UKM Outlets in Rembang Regency, which will be used as a reference for business improvement in developing UKM. The study population included all Marning Josss UKM Outlets in Rembang Regency. Determination of the sample in this study was carried out using a random sampling technique that was purposive in choosing Marning Joss UKM Outlets with established criteria, which were spread in Kaliori District, Rembang District, Lasem District, Sluke District, Kragan District, Sarang District, Sulang District, Sale District, Sedan District, Pamotan District, Pancur District, Gunem District, Bulu District and Sumber District. The respondents were managers or Outlet owners who sold Marning Josss UKM products. The analysis technique used in this study is a model of causality or influence and relationships. The analytical tool used in processing data to test the proposed hypothesis is to use the UKM (Structural Equation Model) which is operated through the AMOS (Analysis of Moment Structure) program. The results showed that the selling-in performance could only have a direct effect on improving the marketing performance of the 'Marning JOSSS' UKM Outltet in Rembang district if there was an increase in customer relationships and good communication