The conditions faced by small industries during this pandemic are almost the same as the conditions of the industrial society as a whole. But what distinguishes it is the struggle in producing to marketing products independently. Currently, digital marketing training for small industries provides a measurable support system, due to tactical steps to market products or services to consumers with new breakthroughs. The purpose of this training is to provide easier steps to implement digital marketing applications based on information and communication technology, in order to create consumer attraction for products. The method of implementing this activity is discussion and practice of making captions on social media, online marketing, practicing product photos, forming working groups and presentations. The result of this training is that the participants have awareness of the application of digital marketing to improve the quality of product marketing for small industries more easily.
Dinamika promosi pendidikan, memanfaatkan konten kreatif dikembangkan melalui media smartphone berbasis android. Inovasi teknologi menjadi tuntutan seiring dengan bergulirnya Permendikbud. IBA (interactive bumper animation) produk konten kreatif dilandasi prinsip integrasi produk animasi dan video, menjadi alternatif untuk meningkatkan efektivitas media promosi. Penelitian dengan pendekatan deskriptif dan terapan, melibatkan delapan internal dan tiga eksternal informan memahami teknologi digital. Hasil penelitian merumuskan konsep ideal memproduksi konten, membuat prototype diakses melalui media smartphone android untuk mendukung promosi: adobe after effect CC 2017, adobe audition 6, 3DSMax, edius7, Lumion 9 dan 3D Vista.
Website management for all companies or organizations is carried out on an basis, and provides a separate space for optimizing the delivery of information, especially relating to products or services. Currently, information and communication technology has become a starting point for managing operational and managerial activities. This will lead to the acquisition of the latest, fast and accurate information in order to support decision making. Basic capital in the realm of information systems that utilize intelligent devices, is an innovation better known as electronic computers set and the internet. When faced with business activities that legalize information disclosure, it is certainly able to provide opportunities for the growth of the communication business and its development by optimizing information technology. This literature study, seeks to dissect the optimization of design management in website communication media as a medium for business improvement. In order to gain an in-depth understanding, efforts were made to bring together a variety of important studies from the dimensions of communication media and business management, in order be able to discover the interconnectedness of various facts in a comprehensive manner. The results of the study illustrate that improving business communication based on technology by utilizing a website, this is inseparable from the concept of the sustainability of an information quality which two point includes: (1) technology exists to achieve the highest level of efficiency in time, human and cost management that demands an adaptive attitude to market fluctuations; (2) management communication perspective puts opportunity as business control, so that the relationships that have been pursued provide positive values in line with the use of the latest communication technology. Abstrak. Pengelolaan website bagi sebuah perusahaan/organisasi dilakukan secara berkelanjutan dan memberikan ruang tersendiri untuk melakukan optimalisasi penyampaian informasi, khususnya yang berkaitan dengan produk/jasa. Saat ini teknologi dan informasi menjadi starting point untuk mengelola kegiatan operasional hingga manajerial perusahaan. Hal ini akan mengarah pada pemerolehan informasi yang cepat dan akurat serta terbaru dan memang dibutuhkan untuk pengambilan sebuah keputusan. Modal dasar pada ranah sistem informasi yang dikomputerisasi merupakan sebuah inovasi yang lebih dikenal dengan computer elektronik dan internet. Ketika dihadapkan dengan aktivitas bisnis yang melegalkan keterbukaan informasi, tentunya mampu memberi peluang bagi tumbuh kembangnya bisnis komunikasi dengan mengoptimalkan teknologi informasi. Artikel ini mencoba membedah
Banyak mahasiswa Universitas Merdeka Malang yang menjadi Wirausaha (strat-up bisnis), dimana mereka dapat menimba pengalaman dalam berwirausaha dan mengembangkan kewirausahaan. Namun, wabah Covid-19 dari tahun 2020 hingga 2022 tidak memungkinkan adanya pameran produk dan jasa, sehingga kegiatan pameran dapat dilakukan secara online menggunakan pameran virtual interaktif (interactive virtual exhibition) . Tujuan utama dari penelitian ini adalah untuk membuat program aplikasi yang memasarkan produk dan jasa untuk memulai bisnis mahasiswa melalui pameran virtual interaktif. Metode penelitian yang digunakan adalah kualitatif dengan tujuan penelitian dan pengembangan (Research and Development). Ada 10 (sepuluh) langkah penelitian, yaitu: Membentuk tim pengembang, Membuat peta situs, Merancang aplikasi, Konten video, Penjelasan dan animasi subtitle, Komposisi (pemrograman dan enkripsi), Pembuatan Basis Data, Visualisasi, Penyimpanan, Uji Uji dan Penyebaran Online. Sampel sebanyak 20 mahasiswa mengikuti program Inkubator Bisnis Merdeka. Website Unmer Virtual Exhibition kini berhasil dibuat dan siap untuk dijelajahi.
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