The purpose of this article is to find the marketing plans and strategies that a company needs to develop its business. Because, as we know, the challenges for the Indonesian insurance industry are increasing with the number of foreign insurance companies, which is a direct result of globalization. In the next era, called globalization, Indonesian insurance / reinsurance companies will work to develop their insurance business with the "invasion" of foreign insurance / reinsurance companies with strong capital, reliable technology and human resources. Must be. And reinsurance in other countries. Keywords: Marketing Planning, Marketing Strategy, Syariah Insurance

The purpose of this article is to find out what and how much influence communication and organizational culture have on employee performance. In the business world, there are many opinions that say that communication has a significant effect on the development of the company, because in a company there is definitely a need for communication between employees and company owners or in other words between subordinates and superiors as well as what is called organizational culture. This is no less important than communication, where we can see that the impact is very large on the development or progress of a company. In addition, performance is also a set of measures of how well a job can be done when compared to the assessment standards that have been set and adjusted based on the results of the conclusions above, we can see that there is a significant communication effect or impact on the performance of employees.

The second largest property company from the Bamboo Curtain country, the Evergrande Company, experienced an inflated debt worth USD 300 billion which also made it one of the companies that almost defaulted on the bonds issued. It is feared that this phenomenon will have a negative impact on similar companies. The purpose of this study was to analyze the Liquidity Strategy, Coupon, Maturity and Bond Rating in Preventing Default of Evergrande Bonds. Strategy analysis using SWOT analysis. In this study, the researcher used a qualitative descriptive approach. Based on the SWOT analysis, it was found that the financial and non-financial management activities of Evergrande's company were considered bad, thus placing the company in a position of liquidity difficulty, as a result, the company chose to pay off its bonds debt by issuing new bonds until finally the three of red policy emerged, making Evergrande difficult to pay its maturing bonds.

 The purpose of this article is to find out what and how much influence communication and organizational culture have on employee performance. In the business world, there are many opinions that say that communication has a significant effect on the development of the company, because in a company there is definitely a need for communication between employees and company owners or in other words between subordinates and superiors as well as what is called organizational culture. This is no less important than communication, where we can see that the impact is very large on the development or progress of a company. In addition, performance is also a set of measures of how well a job can be done when compared to the assessment standards that have been set and adjusted based on the results of the conclusions above, we can see that there is a significant communication effect or impact on the performance of employees.