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Abstract. On the Semantic Web personalization technologies are needed to deal with user diversity. Our research aims at maximising the automation of acquisition of user knowledge, thus providing an effective solution for multi-faceted user modeling. This paper presents an approach to eliciting a user's conceptualization by engaging in an ontology-driven dialog. This is implemented as an OWL-based domainindependent diagnostic agent. We show the deployment of the agent in a use case for personalized management of learning content, which has been evaluated in three studies with users. Currently, the system is being deployed in a cultural heritage domain for personalized recommendation of museum resources.

development of their clinical skills which, for some at least, has led to them falling into management roles without the necessary development rather than following a career plan into management thus adding a further level of complexity about CPD being a straightforward activity to engage with.It is perhaps the absence of a "thought through" approach in which the requirements for CPD to meet an organisational based role related to management, with its requirements for management development rather than a CPD approach focussed on mandatory professional training to remain registered or certified, which provides the greatest challenge.The article is organised as follows. First we offer definition and a clarification for the term CPD and its variations. This is followed by a discussion about the NHS and its relationship with and expectation for CPD in terms of policy development. A description of method is followed by presentation of CPD related outcomes from a larger survey of NHS front line staff. This data is then discussed from the perspective of 19 in depth follow up interviews the purpose of which was to explore the attitudes of this key group of employees to the provision of and for CPD in the NHS Trust in which they were employed.

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