The article analyzes some effective suggestive psychotechniques in the political media discourse. The analysis of material shows active use of suggestive psychotechniques in the contemporary political media discourse. It is established that suggestive psychotechniques play a significant role in the media discourse, promoting formation of ideological behavior models of the mass communication texts consumer. Suggestive psychotechniques in the political media discourse, influencing person's consciousness, do not create new needs. Their effectiveness is manifested in the decision-making process. Thus, something is always compared presented to consciousness and being beyond its limits. Suggestive process of influence on mentality of the addressee, on his feelings, will and reason connects with decrease in consciousness, analyticity and criticality at perception of the inspired information. Suggestor seeks to enter the addressee into a certain state and to induce to certain actions. The article identifies and describes some effective suggestive psychotechniques in the political media discourse: 1) concreteness and figurativeness of keywords, 2) concreteness and figurativeness of qualities, 3) phonosemantics, 4) full uncertainty and unpredictability, 5) illusion of choice, 6) presupposition.

DL is a new means of implementing the learning process, which is based on the use of modern information and telecommunication technologies that allow studying at a distance without personal contact between the teacher and the student. DL is one of the main ways of computerization and automation of education and the use of the latest technologies in training and serves to increase the effectiveness of education as such. The organization of high-quality distance education will increase educational capacities and positively affect the intellectual potential of the state. This paper discusses the features of distance learning. The authors also describe the basic functional modules of modern distance learning management systems that contain access to educational materials and the means to ensure communication between participants in the distance learning process. According to the formulated modules, the authors perform a review and comparison of the availability and implementation of distance learning modules in such distance learning systems as Moodle, Claronline, ATutor, SharePointLMS, Live @ EDU, and eFront.

The current practice of teaching foreign languages in universities is largely driven by global trends of changes in the methods and technologies of teaching, which involve the use of interactive methods. Interactive teaching methods are a means of stimulating students’ interest in learning foreign languages, as they help to make the learning process more exciting and fulfilling. The aim of the study is to propose the optimal methods of interactive teaching of English to students of medical specialties when raising their level of proficiency to B2. A method of interactive learning in speaking professional (medical) English with the use of group work methods is proposed and experimentally tested. The aim of the experimental methodology is to create a comfortable learning environment that encourages the student to interactive improvement so as to improve the skills and abilities of professional communication in English on professional topics to the B2 level of language proficiency. The results suggest a positive dynamic in the performance indicators of medical students taught with the interactive method. At the same time, the absence of positive dynamics in performance indicators is detected among the students taught using the traditional method.

Introduction. In today's globalized world, English has become the main language of international communication, especially in a business environment, so English proficiency is an important skill for future specialists in many fields. This is important to take into account when teaching economics-students written translation of business correspondence (WTBC). By increasing the effectiveness of WTBC training, students gain the ability to understand and navigate different cultural norms and communication styles in a business environment. The purpose of this study is to develop a methodology for teaching written translation of business correspondence and substantiate its implementation in improving the effectiveness of teaching economics students. Materials and methods. The experiment included 80 students-economists studying the discipline "Economics and Management" of the Peoples' Friendship University of Russia. To assess the reliability of the results obtained, the Fisher angular transformation criterion calculated in Microsoft Excel was used. Results. The obtained results showed that the difference between the average coefficients of learning in all groups is insignificant. However, the coefficients of learning in EG-1 (0.92) and EG-2 (0.92) taught in accordance with variant B, in which the improvement of WTBC skills occurred at the end of the last cycle of training over three lessons and based on all types of BC. Students in EG-3 and EG-4, who were taught by variant A, in which the improvement of WTBC skills took place at the end of each cycle and by certain types of BC according to the cycle, showed somewhat lower learning rates (0.89 and 0.88, respectively). The obtained φ*emp = 3 indicates that the proportion of people who have achieved a learning coefficient of 0.9 in EG-1 and EG-2 is greater than in EG-3 and EG-4. Therefore, the obtained statistical data give reason to conclude that variant B of the developed methodology for teaching WTBC is more efficient than variant A. Conclusion. The data obtained in the study allow us to conclude that the correctly selected educational material and the methodology developed on its basis provide an increase in the effectiveness of teaching students-economists of the WTBC.

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