This paper reviews the first challenge on efficient perceptual image enhancement with the focus on deploying deep learning models on smartphones. The challenge consisted of two tracks. In the first one, participants were solving the classical image super-resolution problem with a bicubic downscaling factor of 4. The second track was aimed at real-world photo enhancement, and the goal was to map low-quality photos from the iPhone 3GS device to the same photos captured with a DSLR camera. The target metric used in this challenge combined the runtime, PSNR scores and solutions' perceptual results measured in the user study. To ensure the efficiency of the submitted models, we additionally measured their runtime and memory requirements on Android smartphones. The proposed solutions significantly improved baseline results defining the state-of-the-art for image enhancement on smartphones. * A. Ignatov and R. Timofte ({andrey,radu.timofte}@vision.ee.ethz.ch, ETH Zurich) are the challenge organizers, while the other authors participated in the challenge. The Appendix contains the authors' teams and affiliations. PIRM 2018 Challenge webpage: http://ai-benchmark.org

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In the environment of health and medical care reform, public hospitals need to conduct more effective marketing management for their own survival and development, this can increase the influence of the hospital and at the same time increase its revenue. This paper analyzed the status of the marketing strategies of the hospital and proposed suggestions to improve its marketing strategy.