Este artigo versa sobre a gestão logística do transporte rodoviário e aéreo de produtos do varejo eletrônico no brasil, analisando os problemas mais comuns que ocorrem no transporte dos produtos do vestuário feminino, como atrasos na entregga, que afetam diretamente o consumidor final, influenciando na valorização da venda destes produtos e, consequentemente na avaliação do cliente quanto a imagem da empresa. Foi efetuado um estudo comparando o comércio eletrônico com o comércio tradicional, apresentando as estratégias, vantagens e desvantagens e o funcionamento do comércio eletrônico no brasil, desde o processamento de pedidos até o envio do pedido ao cliente final, baseandose na excelência tanto no atendimento ao cliente quanto na política de vendas on-line e a política de entrega. A partir deste estudo, aborda-se o serviço logístico voltado ao cliente e as estratégias do transporte, apresentando os fatores que levam ao sucesso ou ao fracasso de empresas no varejo eletrônico e os fatores que devem ser considerados para otimização do transporte de empresas varejistas do vestuário feminino.
The aim of this work is to present a study which particulars the importance of storage of the content generated from searches of TCC's of graduate programs in engineering like Grey Literature of the higher education institutions in Brazil and submit the Institutions repository as innovation strategy to contribute to the development of transversal competence of the engineer. The study presents an aggregator mechanism to higher education emerging as lever of "innovation using the transversal competence in engineering and technology "noting-if the stimulation to the cultural creation and the development of scientific spirit and reflective thinking, encouraging the research and investigation. The main objective is to discuss about the need for a study to characterize the research that generate the work of completion of courses in Engineering higher education institutions in Brazil and submit the Institutional Repository), as a strategy for innovation in order to contribute to the development of transversal competence of the engineer. The discipline of projects of completion of course in engineering contribute so relevant to the professional future, once the same, while student, on the identification of a problem, learn how to get information from research, readings, reflections, discussions, among others, to respond to their needs, reducing uncertainty and promoting a new knowledge registered on the work of conclusion of course.
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