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Purpose The purpose of this paper is to investigate and test the role of religio-centric product strategy (RPS) in mediating the relationship among marketing innovativeness (MI), market sensing capability (MSC), customer relationship management capability (CRMC) and brand management capability (BMC) with marketing performance (MP) in a religious-based industry. This is in accordance with the conditions of Indonesian religious people and the increasing demand for Muslim fashion products. Design/methodology/approach This paper selected 330 small fashion businesses in Indonesia and tested the regressive relations of the 6 constructs. Findings The findings showed that MI, MSC, CRMC and BMC have a positive effect on RPS and RPS also has a positive effect on MP, so that RPS acts as mediation in the relationship among MI, MSC, CRMC and BMC with MP. Research limitations/implications In-depth research on other dimensions of the role of antecedent variable of RPS, such as NPD capability, specialized marketing capability, resource reconfiguration marketing capability, architectural marketing capability and marketing resources that are interesting to discuss (Morgan, 2012), has not been done in research. Originality/value By examining the literature on dynamic capability, marketing strategy, entrepreneurship and business performance, this paper offers a unique analysis of dynamic marketing capability and its impact on product strategy and MP in religious-based industries.

in this study is to find and analyze the influence of orientasipasar , knowledge sharingand orientation learning of the performance of business with variable innovation as variable nointervening on industrial flour tapioca in kabupaten Pati. A population that used is the owner /entrepreneurs on industrial flour tapioca in kabupaten Pati of 162 people. Based on the resultsof the spread of the questionnaire directly to owners and with using a technique the samplecollection simple random sampling, so obtained the sample of the of 66 respondents instrumentthe analysis is the path analysis with the program spss, where formerly undergone a validityand reliability and test the assumption classical. The results of testing shows that marketorientation knowledge sharing and orientation of learning shown to have a positive influence toinnovation and business performance .Innovation have a positive influence on the performanceof business , can be defined that the more the owner / entrepreneurs be able to create newproduct innovation , the more one is increase the business performance produced .Innovationcapable of being variable intervening between market orientation with the performance ofbusiness , it means the higher market orientation , The owner of the / employers could know ,understand and answer the needs and hope from customers , so that the owner / entrepreneurswill be created product innovation new in increase the business performance . Innovation notcapable of being variable no intervening between knowledge sharing with the performance ofbusiness.Innovation capable of being variable no intervening between orientation learning withthe performance of business, Can be defined the higher the owner / entrepreneurs have theability to learn, will it increases or insight new so will create product innovation new so increasethe performance of business.Keyword: orientation market, knowledge sharing, orientation learning, innovation andperformance busines

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